Foxtel Media has launched a new data and analytics offering, Foxtel Xplore.

The new data platform for media buyers provides data from over eight billion viewing events per month by Foxtel subscribers.

Foxtel Media claims Xplore is the only data source in market to include both Broadcast TV and streaming viewing data, from over 1.1 million IQ3/IQ4 set-top boxes and 1.2 million digital devices currently used by Foxtel Now and Foxtel Go customers.

Initially, Foxtel has partnered with Experian to enable data to be enhanced by over 300 Experian segments.

Even without Kayo and Binge, the undertaking has involved the onboarding of 0.5 Petabytes of data into the platform, the equivalent of 23 million copies of Harry Potter and The Philosophers' Stone.

This will grow to 1TB a day once Kayo and Binge are integrated, expected to happen in 2021. The data exploration platform will allow users to:

• Visualise billions of viewer actions, making it easier to see what’s going on across the Foxtel platform. 
• View audiences in aggregate, at demographic or segment levels, and see viewing across device and across platform.
• Run reports such as the shape of day, or channel, genre and program analyses, including trends over time.