Blis, a location-powered advertising and analytics partner, has announced the launch of a new product, Habits to Home Targeting, created to help brands adapt their advertising for a ‘stay at home’ COVID world.

The new product combines Blis’ accurate historical audience targeting data, largely from pre-COVID consumer behaviours, with a new proprietary technology designed to identify and reach entire households at scale. 

Blis Habits to Home Targeting can deliver personalised ads across multiple devices in the home. It combines consented historical location behaviours, collected over the past six months, with Blis’ new proprietary Smart Households technology.

The new product provides brands with an opportunity to connect and reach all consumers residing in a household. At a time when fewer purchase decisions are being made outside the home, shared habits can influence preferences and buying behaviours. 

Where possible, people are currently working from home, leaving only for essential travel and usually making trips to stores alone, rather than in groups.

Understanding which stores users visit, and when, is key, and reaching an entire household based on historic location behaviours means brands can deliver relevant and effective communication to a receptive audience. 

As with all Blis location data, Habits to Home Targeting is powered by a consented dataset that adheres to the rigorous standards of GDPR and CCPA.