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WPP AUNZ launches Centre of Excellence

By Press release - WPP

11 May 2020 2min read

By Press release - WPP

11 May 2020 2min read

WPP AUNZ has launched the Centre of Excellence (COE), a new division that is advising clients to navigate the digital landscape, drive maximum value from their existing data, and fully leverage their martech investments.

The COE offer is a hub and spoke model, allowing all of our agency brands to tap into the tech capability.

Led by Adam Good, Executive Director (Marketing Technology), the COE’s main focus is marketing automation. Through close partnerships with Microsoft, Google, Salesforce, Adobe, and Sitecore, the team creates innovative, client-first programs.

Spearheading the COE’s partnerships are three new strategic partner leads – Faye Mehl, Sean Gillespie, and Nhung Nguyen – who will be responsible for Microsoft, Adobe, and Salesforce respectively.

Mehl, Gillespie, and Nguyen joined WPP AUNZ earlier this year. They are responsible for client strategy, building partner communities across the group, developing client events and facilitating employee training programs. In addition, WPP AUNZ Chief Data Scientist, Rob Pardini, will lead the COE from a data and research perspective.

The new COE brings together skilled practitioners from across WPP AUNZ to meet client needs. More than 300 employees have already been assessed on their tech platform competence and there are plans to aggressively grow this number. Employee training and development will be aligned to this so that individual and group capability is strengthened.

Let’s go. What do you think?

By Press release - WPP

11 May 2020 2min read

Market Voice

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Orlando Wood is the author of the ground-breaking 2019 advertising bestseller, Lemon, and chief innovation officer at advertising research firm System1. Wood says  even as consumers shift from fear to sadness and anger, System1’s global consumer tracking studies show they’re ok with ads during COVID-19. But what ads are working?

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Orlando Wood

Chief Innovation Officer, System1 Group

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Less price promotion and product-focused ads doing better in COVID; public wants to hear from brands

Orlando Wood is the author of the ground-breaking 2019 advertising bestseller, Lemon, and chief innovation officer at advertising research firm System1. Wood says  even as consumers shift from fear to sadness and anger, System1’s global consumer tracking studies show they’re ok with ads during COVID-19. But what ads are working?

Go deeper 10min read

By Orlando Wood - Chief Innovation Officer, System1 Group