Search | Mi3

News Plus

News Plus

Optus CMO Melissa Hopkins unloads 'agency frustrations' around media placement, claims telco now creating same 'brand memories' as rivals for less spend

By Josh McDonnell - Senior Writer

19 May 2021 3 min read

By Josh McDonnell - Senior Writer

19 May 2021 3 min read

News Plus

News Plus

IAG reviews personalised marketing services, CHEP defending, media not ruled out

By Josh McDonnell and Paul McIntyre

21 April 2021 2 min read

By Josh McDonnell and Paul McIntyre -

21 April 2021 2 min read

Deep Dive

Deep Dive

Mi3's biggest media and agency stories of 2020: S4 Capital lobs bombs; WPP's Jens Monsees strikes back; Cummins & Partners gives back; the rise of the indies; and the many returns of Simon Ryan

By Paul McIntyre - Executive Editor

9 December 2020 5 min read

By Paul McIntyre - Executive Editor

9 December 2020 5 min read

News Analysis

News Analysis

'No tension': Clemenger Chair Robert Morgan on CHEP's Howatson exit to build a full service media, tech and ad group

By Paul McIntyre and Josh McDonnell - Executive Editor and Senior Writer

1 December 2020 3 min read

By Paul McIntyre and Josh McDonnell - Executive Editor and Senior Writer

1 December 2020 3 min read

News Analysis

News Analysis

Howie doing? 18 Australian indie agency founders already convincing post-Covid Australia that the future is independent

By Josh McDonnell - Senior Writer

1 December 2020 6 min read

By Josh McDonnell - Senior Writer

1 December 2020 6 min read

Leader

Leader

OMG's Peter Horgan talks beyond paid media, CHE Proximity's media 'scope creep' and why he's miffed at the term 'agency'

By Paul McIntyre - Executive Editor

8 July 2019 7 min read

By Paul McIntyre - Executive Editor

8 July 2019 7 min read