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Market Voice

Forget audio, it’s time for podcasting to be treated as its own channel – here’s why

By Tom Roach - Strategy & Creative Lead, Acast Australia & New Zealand | Partner Content

26 April 2022 4 min read

By Tom Roach - Strategy & Creative Lead, Acast Australia & New Zealand | Partner Content

26 April 2022 4 min read

News

'We just don't believe it': Uber Eats, Optus deliver feisty call for broadcasters to fix their poor BVOD viewer ad experience

By Sam Buckingham-Jones - Deputy Editor

6 April 2022 5 min read

By Sam Buckingham-Jones - Deputy Editor

6 April 2022 5 min read

Deep Dive

Nine reveals first media attention data from Prof. Karen Nelson-Field: Mobile beats Connected TV which beats broadcast for active attention; YouTube feels heat for viewer 'skip ad button' focus, not ads

By Paul McIntyre and Sam Buckingham-Jones

4 April 2022 7 min read

By Paul McIntyre and Sam Buckingham-Jones -

4 April 2022 7 min read

News Plus

Battle Royals: Deliveroo backs indie hot-shop to cut through as delivery platform food fight heats up

By Brendan Coyne - Editor

22 March 2022 2 min read

By Brendan Coyne - Editor

22 March 2022 2 min read

Industry Contributor

The earned is not always enough: Why corporate comms is eyeing off paid media

By Neil Shoebridge - Co-Founder and Partner, SKMG

21 March 2022 5 min read

By Neil Shoebridge - Co-Founder and Partner, SKMG

21 March 2022 5 min read

Market Voice

Attention, ‘me time’, the forgotten $2.3bn audience, brand partnerships: Nine predicts the 12 key trends ahead for advertisers in 2022

By Nine | Partner Content

15 February 2022 3 min read

By Nine | Partner Content -

15 February 2022 3 min read

Market Voice

If Digital Out-Of-Home isn't part of your strategy in 2022, then you really should take a fresh look at the channel

By Essie Wake - CMO, JCDecaux | Partner Content

8 February 2022 3 min read

By Essie Wake - CMO, JCDecaux | Partner Content

8 February 2022 3 min read

Deep Dive

Mi3’s Top 20 media and agency stories for 2021 - pitching, poaching, in-housing, 'eating the young'

By Paul McIntyre, Brendan Coyne & Sam Buckingham-Jones

7 December 2021 7 min read

By Paul McIntyre, Brendan Coyne & Sam Buckingham-Jones -

7 December 2021 7 min read

Deep Dive

Mi3's Top 20 marketing stories for 2021 - from mental availability to attention, ESOV, creativity, econometrics, ESG, start-ups and beyond

By Paul McIntyre, Brendan Coyne & Sam Buckingham-Jones

6 December 2021 7 min read

By Paul McIntyre, Brendan Coyne & Sam Buckingham-Jones -

6 December 2021 7 min read

Deep Dive

Aldi’s brutally effective secret sauce: Better ads, ideas and creative are more efficient, drive store visits so keep doing it

By Paul McIntyre - Executive Editor

30 November 2021 4 min read

By Paul McIntyre - Executive Editor

30 November 2021 4 min read