Global fintech company, Wise, has rolled out a new brand platform in its latest campaign, 'Your Money Anywhere'.

The campaign rolls out in Australia this month, with executions across TV, digital and OOH. It follows a character named Tina, who uses the Wise app to send Euros overseas.

"Sending money across borders should be as easy as sending an email. Yet too often it's an expensive, burdensome and frustrating experience,” said Chief Marketing Officer at Wise, Cian Weeresinghe. “Wise has a vision of a world in which money has no borders - in which it moves instantly, conveniently, transparently and, eventually, for free. It’s a world in which you can move and manage your money freely, a world in which it’s Your Money Anywhere.”

The campaign was developed by London-based agency, Big Small, and was shot by Kinopravda’s Luka Kostil, through production company Caviar.

"When companies of Wise’s stature choose us from a crowded agency marketplace, it’s a great endorsement of our differentiated model. We hope Tina encourages many more millions of people to go international with Wise,” said Partner at BigSmall, Matt Edwards.

Wise is a global technology company that provides a platform for people and businesses to hold 40 currencies, move money between countries, and spend money abroad. As of the last financial year, Wise has more than 10 million customers worldwide.