Stellar cast: Mi3, LinkedIn and The Behaviour Report launch "A Show Called Brandin" edutainment series across APAC
Hold the Weet-Bix. Mi3 has teamed-up with LinkedIn and Dan Gregory, former Gruen Transfer panelist, ex-adman and co-founder with Kieran Flanagan of The Behaviour Report to launch a new [slightly irreverent] industry show galloping across brands in culture, creativity and commerce called A Show Called Brandin'. Think fast, funny and smart but it won't hurt your brain as we all stumble towards the summer break. The stellar cast includes founders from Net-A-Porter, Mr Wagyu and celebrity chef Manu Feildel and Chief Marketing and Customer Officers from Xero, The Commonwealth Bank, Volvo, Suncorp, Australia Post, IBM, Deloitte, IAG, Salesforce, Hipages and Simply Energy. Hit play below for the teaser. It's coming next week.
Won't fry your brain
Finally, a show for marketers and brands about brands and marketing that won't fry your brain. It's not possible - A Show Called Brandin's host, consumer strategist and comedian, Dan Gregory, is not that deep.
In this five-part series, Gregory and his Behaviour Report co-founder Kieran Flanagan take a fast and mildly funny ride through Peter Field and Les Binet's famed work on marketing effectiveness and the five principles of brand management for B2B and B2C marketing. Field and Binet, along with the now "Virtual Professor" Mark Ritson, McKinsey & Co's Michael Betz and Greycroft VC's Alison Lange Engel and others are fellows at LinkedIn's thinktank, The B2B Institute. A Show Called Brandin' is produced by Mi3 in association with The Behaviour Report and LinkedIn Marketing Solutions.
"Whether we know it or not, all of us are playing the reputation game - A Show Called Brandin' asks the industry's top players, how we can all play it better."
The marketing and publishing worlds continue to watch with anticipation and unease as the rules of digital marketing are overturned via the recent Apple iOS changes and the impending cookie crumble. As the demand for greater privacy and transparency regarding access and use of personal data grows, after years of normalising tracking consumer behaviour online via apps and the web, the tide is turning. Consumers are now more informed and able to make the choice as to whether they accept these terms, whether the value exchange for use of their data is worth it, and the resounding answer appears to be no. So where does that leave the world of audience targeting?
The data doesn’t lie: women are feeling confident and empowered when it comes to purchasing cars, but according to the latest research, the automotive marketing industry still has a long way to go to catch up.
Are Media has dug into the data from its inaugural HERpulse Auto survey to reveal that although the majority of women are the key decision-maker when it comes to buying a car for the family, many still feel patronised and unrepresented throughout the marketing and sales cycle.