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News Analysis

Nielsen faces heat on IAB digital measurement contract after Facebook kills alliance; publishers revolt

By Josh McDonnell and Paul McIntyre -

13 April 2021 3 min read

By Josh McDonnell and Paul McIntyre -

13 April 2021 3 min read

News

Amazon's ad business soars to 10% of U.S. market, nudging $16bn

By Sam Buckingham-Jones - Senior Writer

6 April 2021 2 min read

By Sam Buckingham-Jones - Senior Writer

6 April 2021 2 min read

Covid: One year on

The CMO is back; people more analogue than we thought but moving fast

By Will Easton, Managing Director - Facebook Australia & New Zealand

31 March 2021 4 min read

By Will Easton, Managing Director - Facebook Australia & New Zealand

31 March 2021 4 min read

Opinion

Attention local media carpers: Here’s why former Coalition Finance Minister Mathias Cormann might be your hero running the OECD

By Paul McIntyre - Executive Editor

22 March 2021 3 min read

By Paul McIntyre - Executive Editor

22 March 2021 3 min read

Industry Contributor

Privacy wars – the fallout will be on marketers

By Luke Brown - CEO, Affinity

17 March 2021

By Luke Brown - CEO, Affinity

17 March 2021

News Analysis

Catch CMO Ryan Gracie says first TV campaign delivered 9.5x return, but still backs Facebook and Youtube over BVOD

By Josh McDonnell - Senior Writer

11 March 2021 3 min read

By Josh McDonnell - Senior Writer

11 March 2021 3 min read

Deep Dive

Why brands, ad holding companies - and whisper it, Facebook - are moving on an attention metric (beyond 1.7 seconds)

By Paul McIntyre & Brendan Coyne

8 March 2021 5 min read

By Paul McIntyre & Brendan Coyne -

8 March 2021 5 min read

Industry Contributor

Google's 'privacy pivot': here's the digital marketing tools set to be hit

By James Dixon, Co-Founder & Chief Digital Officer - Atomic 212°

8 March 2021 2 min read

By James Dixon, Co-Founder & Chief Digital Officer - Atomic 212°

8 March 2021 2 min read

Industry Contributor

What every marketer needs to learn from the meteoric rise of ‘buy now, pay later’

By Dan Monheit, Co-Founder - Hardhat

8 March 2021 2 min read

By Dan Monheit, Co-Founder - Hardhat

8 March 2021 2 min read

Industry Contributor

Tech giants and acquisitions: Can anything curb the Hungry Hippos' appetites?

By Leigh Terry - CEO, Asia Pacific, IPG Mediabrands

3 March 2021 4 min read

By Leigh Terry - CEO, Asia Pacific, IPG Mediabrands

3 March 2021 4 min read

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