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news Plus

‘Unknown delta’: Flagship programmatic transparency study shows more cash flowing to publishers, fewer missing dollars – but 96% of digital ad impressions still can’t be fully tracked

By Andrew Birmingham - Editor - CX | Martech | Ecom

23 January 2023 3 min read

By Andrew Birmingham - Editor - CX | Martech | Ecom

23 January 2023 3 min read

News Plus

News Plus

'Synthetic' audiences, panels and IDs coming; Big Tech, global advertisers align on cross media measurement – ‘No future for panel-only solutions’ but broadcasters holding out

By Sam Buckingham-Jones & Paul McIntyre

13 July 2022 7 min read

By Sam Buckingham-Jones & Paul McIntyre -

13 July 2022 7 min read

News

News

AANA, MFA, ACA and global holdcos commit to Ad Net Zero

By Sam Buckingham-Jones - Deputy Editor

22 June 2022 2 min read

By Sam Buckingham-Jones - Deputy Editor

22 June 2022 2 min read

Deep Dive

Deep Dive

Cheat’s guide to the ACCC’s digital ad services report: How sweeping new powers will hit marketers, agencies, media, tech – and Google – and what’s next

By Paul McIntyre & Brendan Coyne

4 October 2021 12 min read

By Paul McIntyre & Brendan Coyne -

4 October 2021 12 min read

Deep Dive

Deep Dive

Single origin: Unilever global media chief predicts 'seismic' impact from advertisers' global push for cross-media measurement, with Australia 'following fast'

By Paul McIntyre & Brendan Coyne

24 May 2021 7 min read

By Paul McIntyre & Brendan Coyne -

24 May 2021 7 min read

Deep Dive

Deep Dive

$200bn target: Why ad fraud still won't go away; criminal syndicates bigger than brands want to know

By Paul McIntyre & Brendan Coyne

10 May 2021 9 min read

By Paul McIntyre & Brendan Coyne -

10 May 2021 9 min read

Industry Contributor

Industry Contributor

Agencies and the ACCC: We're way beyond education and most advertisers don’t care anyway

By David Angell, Business Director - Trinity P3

10 February 2021 4 min read

By David Angell, Business Director - Trinity P3

10 February 2021 4 min read

Deep Dive

Deep Dive

Mi3's biggest tech trends for 2020 in five minutes: From martech, adtech, data to cookies and CX - here's our Top 20 technology stories

By Paul McIntyre - Executive Editor

4 December 2020 6 min read

By Paul McIntyre - Executive Editor

4 December 2020 6 min read

Deep Dive

Deep Dive

Follow the money: Marketers must finally step up on digital ad supply chain, say Nestle, AANA, IAB, OMD and MFA - or no complaints when their ticket gets clipped

By Paul McIntyre - Executive Editor

9 August 2020 6 min read

By Paul McIntyre - Executive Editor

9 August 2020 6 min read

Industry Contributor

Industry Contributor

Alternative advertising solutions urgently needed for the Open Web

By Sam Tan, Senior Director, Market Development - Xandr JAPAC

24 June 2020 2 min read

By Sam Tan, Senior Director, Market Development - Xandr JAPAC

24 June 2020 2 min read