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Pay attention: Mediabrands inks attention deal with Karen Nelson-Field's Amplified Intelligence, says ESG metrics next

By Staff writer

9 December 2021 2 min read

By Staff writer -

9 December 2021 2 min read

Market Voice

Market Voice

Industry innovation in new tech, AI/ML, attention metrics soared in 2021 – now let’s use it

By Andrew Dixon - VP of Sales ANZ, Amobee | Partner Content

1 December 2021 3 min read

By Andrew Dixon - VP of Sales ANZ, Amobee | Partner Content

1 December 2021 3 min read

News

News

Foxtel Media launches $3m war chest to fund engagement metrics, attribution, ad formats – seeks 10 advertisers to co-fund, Hyundai, Westpac on board

By Sam Buckingham-Jones - Senior Writer

27 October 2021 3 min read

By Sam Buckingham-Jones - Senior Writer

27 October 2021 3 min read

News

News

Publicis Groupe adds programmatic buying with new attention metric, claims big gains at lower cost

By Sam Buckingham-Jones - Senior Writer

11 October 2021 2 min read

By Sam Buckingham-Jones - Senior Writer

11 October 2021 2 min read

News Plus

News Plus

Autobarn e-comm, marketing boss Karl Winther: Four things marketers must get about attention metrics as Nine prepares pilot

By Sam Buckingham-Jones - Senior Writer

10 October 2021 5 min read

By Sam Buckingham-Jones - Senior Writer

10 October 2021 5 min read

News Plus

News Plus

Canva, Afterpay execs behind investment fund Ten13; close $3m deal on Karen Nelson-Field’s global ad attention platform

By Paul McIntyre - Executive Editor

29 September 2021 4 min read

By Paul McIntyre - Executive Editor

29 September 2021 4 min read

News Plus

News Plus

As four global holdcos sign-up to Karen Nelson-Field’s attention platform, Melbourne indie Hatched goes all in, prepares for programmatic attention trading

By Paul McIntyre & Brendan Coyne

28 September 2021 4 min read

By Paul McIntyre & Brendan Coyne -

28 September 2021 4 min read

Market Voice

Market Voice

How to build your brand in two seconds: At-a-glance advertising the world’s biggest tech companies use to drive growth, shift product

By John Harris - Sales Director, JCDecaux | Partner Content

28 September 2021 5 min read

By John Harris - Sales Director, JCDecaux | Partner Content

28 September 2021 5 min read

News Plus

News Plus

News Corp boss Michael Miller says ‘we probably had too many products’; ex-Nine digital exec Pippa Leary hired to clean-up for ‘fewer, bigger, better’

By Paul McIntyre - Executive Editor

21 September 2021 6 min read

By Paul McIntyre - Executive Editor

21 September 2021 6 min read

News Plus

News Plus

PwC: Just two media sectors in growth by 2025; booming retailer media and consumer advertising attention metrics on radar for future forecasts

By Paul McIntyre - Executive Editor

19 July 2021 4 min read

By Paul McIntyre - Executive Editor

19 July 2021 4 min read