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Market Voice

Click, click, vroom: Location, mobile, demographic and CRM data fuelling digital Out of Home targeting bonanza, and helping car dealerships shift gear – fast

By Paul Butler - Managing Director, Val Morgan Outdoor | Partner Content

21 March 2022 3 min read

By Paul Butler - Managing Director, Val Morgan Outdoor | Partner Content

21 March 2022 3 min read

Industry Contributor

This is not a drill: Your current version of Google Analytics is about to stop working; kiss goodbye to year-on-year data

By Gary Nissim - Managing Director, Indago Digital

20 March 2022 4 min read

By Gary Nissim - Managing Director, Indago Digital

20 March 2022 4 min read

News Plus

‘We won’t be a retailer but…’ Are Media rides US trend for ‘content commerce’, bids to convert 10.5 million female audience into shoppers; e-comm tech stack acquisition to be white labelled

By Paul McIntyre - Executive Editor

15 March 2022 5 min read

By Paul McIntyre - Executive Editor

15 March 2022 5 min read

Market Voice

How Samsung and CUB marketers are harnessing data to prove brand spend is driving growth, and getting attribution nailed in days, not months

By Mutiny Group - Partner Content

28 February 2022 3 min read

By Mutiny Group - Partner Content

28 February 2022 3 min read

News Plus

10m user IDs: SBS plans BVOD first party blitz, bids to take on Seven, Nine, Ten with CDP launch ahead of World Cup kick off

By Brendan Coyne - Editor

22 February 2022 3 min read

By Brendan Coyne - Editor

22 February 2022 3 min read

Market Voice

Digital now drives near 60% of total Out-of-Home revenues, but the industry’s still analogue: To grow faster, we must evolve

By Max Eburne - Chief Commercial Officer, JCDecaux | Partner Content

22 February 2022 4 min read

By Max Eburne - Chief Commercial Officer, JCDecaux | Partner Content

22 February 2022 4 min read

Market Voice

2022 is the last chance to get your digital act together: How to prepare for ESG metrics, attention… and the end of targeting as we know it

By Venessa Hunt - General Manager, ThinkPremiumDigital | Partner Content

7 February 2022 4 min read

By Venessa Hunt - General Manager, ThinkPremiumDigital | Partner Content

7 February 2022 4 min read

Industry Contributor

Above-the-line, performance and programmatic are deceptive terms: Here's how media agencies and marketers should reclassify media

By James Dixon - Chief Digital Officer, Atomic 212

12 December 2021 5 min read

By James Dixon - Chief Digital Officer, Atomic 212

12 December 2021 5 min read

Deep Dive

Mi3's Top 20 marketing stories for 2021 - from mental availability to attention, ESOV, creativity, econometrics, ESG, start-ups and beyond

By Paul McIntyre, Brendan Coyne & Sam Buckingham-Jones

6 December 2021 7 min read

By Paul McIntyre, Brendan Coyne & Sam Buckingham-Jones -

6 December 2021 7 min read

Three horse post-cookie race: LiveRamp, Trade Desk, ID5 scramble for alt ID supremacy as Australia's publishers build walled gardens, fear being gamed again on audience data by agencies, adtech

By Sam Buckingham-Jones & Brendan Coyne

29 November 2021 6 min read

By Sam Buckingham-Jones & Brendan Coyne -

29 November 2021 6 min read