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News 1 Aug 2022 - 3 min read

Danny Bass officially named CEO of Dentsu Media

By Sam Buckingham-Jones - Deputy Editor
Dentsu Danny Bass

"I was inspired to join the business not only because of the journey the team has been on under Angela's innovative leadership, but the vision for what’s next," Danny Bass said.

News of the appointment broke last month, but Danny Bass has been officially named as Dentsu’s new media chief executive. He started in the company today.

What you need to know:

  • Former Snap Director and IPG Mediabrands Australia CEO Danny Bass has been formally announced as Dentsu Media’s new chief.
  • He started today.

Danny Bass has been formally announced as the new Chief Executive Officer of Dentsu’s ANZ media portfolio, starting in the role today.

Bass, most recently a director at Snap Inc, the company behind Snapchat, is a former CEO of IPG Mediabrands Australia. He has 20 years’ experience in digital media.

Mi3 reported the appointment last month, which Dentsu declined to comment on at the time. Earlier last month, Dentsu Media CEO Sue Squillace, who also led Carat, announced she was leaving the business.

“Danny was a natural choice to lead our Media business with a strong values alignment to dentsu, as a force for good in the industry, focussed on client first outcomes, and as an active advocate of workplace equality, diversity, and inclusion,” Dentsu ANZ CEO Angela Tangas said.  

“He will be partnering alongside our Dentsu Creative, Merkle and Solutions teams, rounding out our broad leadership expertise and capabilities both in the ANZ market and globally.”

Bass left Snapchat earlier this year, saying he was looking forward to spending more time managing his 75-acre “Berry Farm” retreat on Sydney’s Hawkesbury River. It has been hit twice by recent flooding events.

“Over the last few years, I’ve been observing how dentsu has transformed and differentiated themselves in the ANZ market. It's exciting for our industry, our clients, and the future generation of our talent where creativity everywhere creates so much more value,” he said in a statement.

“Dentsu has turned a corner and is gaining significant momentum in market. I was inspired to join the business not only because of the journey the team has been on under Angela's innovative leadership, but the vision for what’s next.”

Tangas will also shortly be leaving Dentsu, moving to lead the company’s UK and Ireland business.

The statement announcing Bass’s appointment noted he would be supported by a “senior leadership team across Carat, iProspect, and dentsu X”.

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