My Takeout:
It is a collective responsibility of the C-Suite to educate themselves on long term sustainable customer growth versus knee-jerk short-term reactions. Long term growth requires focus, clarity of strategy and...
My Takeout:
Mark Ritson is brutal and very much on brand. Of course he’s right. You'd be brave to suggest he wasn’t. But perhaps only half right? Consider whether the shrinking CMO...
Lizzie Young, Managing Director - Commercial Partnerships
Industry Contributor
Lizzie Young, Managing Director - Commercial Partnerships
Nine Entertainment
My Takeout:
We know Facebook have built a newsfeed, encouraged news organisations to put their content on the platform, changed their algorithm so that less traffic was seeing that content, realised they...
My Takeout:
With a two and three year-old, I know first hand how much of a nightmare shoes shopping can be. Queues are lengthy, shops are crammed and the whole trip can...
Professor Karen Nelson-Field
University of Adelaide, Centre For Amplified Intelligence
My Takeout:
We have definitely moved from simply thinking about the attention economy to a place of action. And the industry is starting to feel optimistic again. Optimistic that incomparable, impure and...
My Takeout:
I was recently on holiday in the UK when Boris Johnson became Prime Minister and noted a shift in the traditional greetings and small talk. It’s gone from quips about...
Lou Barrett, Managing Director, National Sales
News Corp Australia
My Takeout:
The core argument that underpins a lot of the research undertaken by Field and Binet is simple: lured by the promise of fast results from digital media advertising, many companies...
Karen Halligan, Practice Lead – Media Value Advisory
Industry Contributor
Karen Halligan, Practice Lead – Media Value Advisory
KPMG
My Takeout:
I strongly suspect that trust and control are the primary drivers of in-housing in Australia, with cost reduction expectations closely following. However, this is a complex and potentially time consuming...
My Takeout:
UK’s independent regulator for the communications services, Ofcom, has released its second annual Media Nations Report , which reviews key trends in the television, online video, radio and other audio...
My Takeout:
Most agencies and clients would likely agree the current fee-based models are not optimal for accurately measuring an agency's contribution or matching clients’ needs to deliver increasing efficiencies. The fee-based...
