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Intelligence Briefs

Breaking silos: the volatile path to converged advertising platforms

Mark Serhan, Senior Account Director

Industry Contributor

Mark Serhan, Senior Account Director - Xandr

My Takeout: The digital ad market in Australia has grown from $35 million in 1999 to $9.4 billion today* but the need to reach key audiences at scale in premium content environments,...

We can’t avoid risk but can flick self-reported Net Promoter Scores, tracking studies and surf chaos

Tom Donald, Sydney Head of Strategy

Industry Contributor

Tom Donald, Sydney Head of Strategy - The Royals

My Takeout: Why do we keep trying to predict and control the future, over and over? Because, as hairless chimpanzees sitting on the cooled crust of a molten ball of fire hurtling...

Appocalypse not now: the latest on Apple's delay to major user tracking changes

Chris Brinkworth, Principal Owner

Industry Contributor

Chris Brinkworth, Principal Owner - SynergyStack Australia

My Takeout: So why the about-turn from Apple? I canvassed knee-deep-in-data-international tech execs from Bank of America, Beeswax, MoPub and the Narrative.io data marketplace on Twitter. Locally, I also asked Joey Nguyen...

Sorrell’s sideswipe at PR and gin-soaked lunches ignores the evolution

Graham White, COO

Industry Contributor

Graham White, COO - Opr

My Takeout: During a crisis like this pandemic, communications people help brands navigate internal and external environments, which is why these comments are disappointing from someone of Sorrell’s standing. Ironically, it seems...

Virtual health boom signals massive change: Coviu platfom shoots from 400 to 25,000 daily consults

Tim Van Brugge, Head of Digital

Industry Contributor

Tim Van Brugge, Head of Digital - Tonic Health Media

My Takeout: The accelerated digitisation of the patient journey presents opportunities to connect with and assist people - something that’s never been more important. If there’s one undeniable consequence of the COVID-19...

Tech and AI was meant to kill or transform marketers but the predictions are losing appeal

Willem Paling, Director of Customer & Growth Analytics

Industry Contributor

Willem Paling, Director of Customer & Growth Analytics - IAG

My Takeout: I was part of the team that took programmatic in-house at Foxtel and IAG but as I've said, it really just hasn’t been that good. The tools just aren’t there...

Calendar compression, reach and frequency next challenge for Australian sports

Andrew Condon, Head of Marketing

Industry Contributor

Andrew Condon, Head of Marketing - Gemba

My Takeout: For Rightsholders that are already under significant revenue pressure comes added complexity. The rolling live fixture and venue leaves leagues fighting for clear air and struggling to build the season’s...

Agile working ain't just for the tech folks - its moving on

Natalie Frischknecht, Business Operations Director

Industry Contributor

Natalie Frischknecht, Business Operations Director - VMLY&R

My Takeout: Agile ain’t just for tech, folks. Through the pandemic, I have been amazed at how rapidly we’ve adapted to remote working, while responding to hiccups along the way – undergoing...

Out with the new business rulebook - new world, new game

Anita Zanesco, Head of New Business

Industry Contributor

Anita Zanesco, Head of New Business - Havas Creative Group

My Takeout: Throw out the New Business Rulebook. To win new business in the current climate, agencies will need to demonstrate understanding of a new cultural and competitive context; show appreciation for...

Marketing and politics are colliding as strange bedfellows

Nicola Watkins, Strategist

Industry Contributor

Nicola Watkins, Strategist - Carat Sydney

My Takeout: Being aware of the power and influence of a brand, beyond impacting the business’ bottom line, has never been more important in Australia’s current landscape. We are in a middle...
Market Voice

Brand, discovery, performance: How TV and digital marketing can save Christmas for retailers

Covid-19 means retail brands must adapt to survive in a consumer environment that has changed permanently. Think TV CEO Kim Portrate says TV and digital are a powerful combination – and might just save Christmas for retailers.

Go deeper 3min read

Kim Portrate

CEO, ThinkTV

ThinkTV

22 September 2020 3min read

Brand, discovery, performance: How TV and digital marketing can save Christmas for retailers

Covid-19 means retail brands must adapt to survive in a consumer environment that has changed permanently. Think TV CEO Kim Portrate says TV and digital are a powerful combination – and might just save Christmas for retailers.

Go deeper 3min read

By Kim Portrate - CEO, ThinkTV