Privacy Commissioner Carly Kind has made clear that she’s planning to use newly granted investigative and enforcement powers, and is actively moving ahead with an enforcement agenda. ADMA CEO Andrea Martens underlines what every marketer needs to know – and do – before the regulator comes knocking.
Most current brand tracking models fall spectacularly short of capturing the true complexity of modern consumer decisions, reckons boss of 5D consumer research agency, Lyndall Spooner - with brand marketers as much to blame as those running the numbers. Time to either take a different approach, or...
B2B brands are pumping out meaningless thought leadership without a strategy, and wasting money on paid influencers, warns Samantha Cunliffe, Chief Client Officer and founder at Grove B2B. She says that time and money would be better spent on working out how to influence customers through building...
The golden age of unfettered investment increases in social media platforms is over, reckons Trent McMillan, founder and...
Ian Perrin left Zenith and started indie media shop Speed. Then his clients started asking for more. Tech stack advice,...
Despite what WiseTech Global boss Richard White says, if you can't separate the founder from the brand, that's a massive...
NAB’s NPS and trust metrics are enviable. But despite having a home loan with them, Lowercase's Matt Morgan feel’s nothing...
Big consulting firms and vendors are racing to position themselves as navigators and gatekeepers of agentic AI, touting a...
Woolworths, Westpac, Amazon, Officeworks and Tesla are piling into YouTube shorts. But Adgile Media Managing Director, Shaun...
Two years ago Australia's privacy overhaul and Google's cookie cull had brands, retailers and publishers scrambling – and...
Live sport is delivering its biggest numbers in years – and the immediacy and attention at that scale is an increasingly rare...
What happens when AI agents decide what reaches consumers? We're about to find out, says Enigma's Ren Frise – and after years...