Breaking silos: the volatile path to converged advertising platforms
My Takeout:
The digital ad market in Australia has grown from $35 million in 1999 to $9.4 billion today* but the need to reach key audiences at scale in premium content environments,...
We can’t avoid risk but can flick self-reported Net Promoter Scores, tracking studies and surf chaos
My Takeout:
Why do we keep trying to predict and control the future, over and over? Because, as hairless chimpanzees sitting on the cooled crust of a molten ball of fire hurtling...
Appocalypse not now: the latest on Apple's delay to major user tracking changes
My Takeout:
So why the about-turn from Apple? I canvassed knee-deep-in-data-international tech execs from Bank of America, Beeswax, MoPub and the Narrative.io data marketplace on Twitter. Locally, I also asked Joey Nguyen...
Sorrell’s sideswipe at PR and gin-soaked lunches ignores the evolution
My Takeout:
During a crisis like this pandemic, communications people help brands navigate internal and external environments, which is why these comments are disappointing from someone of Sorrell’s standing. Ironically, it seems...
Virtual health boom signals massive change: Coviu platfom shoots from 400 to 25,000 daily consults
My Takeout:
The accelerated digitisation of the patient journey presents opportunities to connect with and assist people - something that’s never been more important. If there’s one undeniable consequence of the COVID-19...
Tech and AI was meant to kill or transform marketers but the predictions are losing appeal
My Takeout:
I was part of the team that took programmatic in-house at Foxtel and IAG but as I've said, it really just hasn’t been that good. The tools just aren’t there...
Calendar compression, reach and frequency next challenge for Australian sports
My Takeout:
For Rightsholders that are already under significant revenue pressure comes added complexity. The rolling live fixture and venue leaves leagues fighting for clear air and struggling to build the season’s...
Agile working ain't just for the tech folks - its moving on
My Takeout:
Agile ain’t just for tech, folks. Through the pandemic, I have been amazed at how rapidly we’ve adapted to remote working, while responding to hiccups along the way – undergoing...
Out with the new business rulebook - new world, new game
My Takeout:
Throw out the New Business Rulebook. To win new business in the current climate, agencies will need to demonstrate understanding of a new cultural and competitive context; show appreciation for...
Marketing and politics are colliding as strange bedfellows
My Takeout:
Being aware of the power and influence of a brand, beyond impacting the business’ bottom line, has never been more important in Australia’s current landscape. We are in a middle...
Market Voice
Brand, discovery, performance: How TV and digital marketing can save Christmas for retailers
Covid-19 means retail brands must adapt to survive in a consumer environment that has changed permanently. Think TV CEO Kim Portrate says TV and digital are a powerful combination – and might just save Christmas for retailers.
Go deeper 3min read
Brand, discovery, performance: How TV and digital marketing can save Christmas for retailers
Covid-19 means retail brands must adapt to survive in a consumer environment that has changed permanently. Think TV CEO Kim Portrate says TV and digital are a powerful combination – and might just save Christmas for retailers.
Go deeper 3min read