Industry Contributor

Industry Contributor 9 Sep 2021 - 4 min read

ESG: the only acronym that matters – media agencies need to get their act together

By Sarah Keith - Group MD, Active International Media & Involved Media

The world is moving on ESG. Brands are pushing suppliers – including media owners and agencies – to align with their corporate environmental, social and corporate governance agendas. That means we need to get our collective act together, starting now.

Industry Contributor 7 Sep 2021 - 4 min read

Better off out of it? NSW Government risks squeezing out smaller departments, repeating past mistakes and wasting public money with ‘only holdco’ master media tender

By Sam Buchanan - General Manager, IMAA

Trinity P3 pitch consultant David Angell raised some excellent points about the NSW Government's approach and motives behind its 'holding company only' master media tender. In many respects he is right. But fundamentally, the Department of Customer Service and its advisors have got it all wrong.

Industry Contributor 1 Sep 2021 - 5 min read

Digital transformation is painful, disruptive and lengthy – and it doesn’t start with technology

By Teresa Sperti - Founder & Director - Arktic Fox

Strong brands are built on cultures of innovation. Yet as the world rushes headlong into digital transformation, many struggle to apply their product innovation to their own structures and will fail to truly transform as a result. Think long and hard before diving in – and measure results in years,...

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Industry Contributor 31 Aug 2021 - 5 min read

The IMAA versus NSW Government: Indies are better off leaving the price-driven drudge work to the holdcos

By David Angell - Business Director - Trinity P3

Indie agencies railing against being precluded from the $73m-plus NSW Government master media account might actually have...

Industry Contributor 23 Aug 2021 - 4 min read

New media doesn’t always kill old media – here’s why

By Tegan Kirkby - Client Strategy Director – ARN

Why do people think that nobody listens to radio anymore? Because there is a narrative that new media kills old media, so...

Industry Contributor 10 Aug 2021 - 5 min read

AI is now legally recognised as an inventor: Can we handle the merging of artificial and human intelligence?

By Anna Cherry - National Head of Strategy, Spark Foundry

Following the historic Federal Court ruling that Artificial Intelligence can now be legally recognised as an inventor,...

Industry Contributor 28 Jul 2021 - 4 min read

Google hikes Australia's ad rates by 5% overnight; we need a tech tax now

By Gary Nissim - Managing Director - Indago Digital

Google on Tuesday announced that Australian advertisers serving Google Ads to Austria, France, India, Italy, Spain, Turkey or...

Industry Contributor 19 Jul 2021 - 3 min read

Contextual targeting needs dynamic creative to win – now and in 2023

By - James Whitbread, Sales Director | Flashtalking

Cookies are dead, long live contextual... or so the popular rhetoric was about to go. But even Google's about-turn does...

Industry Contributor 19 Jul 2021 - 4 min read

Seek truth behind headlines: Why search marketing is a long way from dead - and the tests to prove it

By Gary Nissim - Co-founder, Indago Digital

Speed's Duncan Parfitt last week claimed brands can turn off search spend entirely and see negligible results, suggesting...

Industry Contributor 9 Jul 2021 - 4 min read

Women in tech: When bias blinds, this is what happens to ‘seeing is being’

By Freya Morris - Campaign Executive - Mi3

Only 30 per cent of data and analytics roles in Australia are held by women. Given the pivotal role these converging...

Industry Contributor 9 Jul 2021 - 5 min read

Balancing brand and emotion: How much branding does your campaign really need?

By Charlie Rose - Associate Strategy Director - Principals

The greatest minds in marketing have long championed distinctive brand assets but how do marketers and their agency partners...

Industry Contributor 30 Jun 2021 - 4 min read

Five things every CEO needs in their corporate affairs director

By Anna Whitlam - Founder & Managing Director - Anna Whitlam People

"The right stuff": the qualities needed to do or be something, especially something that most people would find difficult. Th...