My Takeout:
Facebook users spend an average of 1.7 seconds with each item of Facebook content. Very few consumers make it 50% of the way through Facebook video ads, providing a very...
My Takeout:
A great working culture and a healthy business have nothing to do with where you get your work done. I agree with Danny Bass when he says businesses who have...
Bruce Mundell, Group Director - Customer Strategy
- oOh!Media
My Takeout:
If you were a leader of our country, what would you have chosen to do in a global pandemic? Especially with no rulebook and a limited understanding of the virus...
My Takeout:
As many clients align their businesses behind a customer-centred approach, this same thinking should apply to the construct of your agency mix. What type of media partner can you work...
My Takeout:
The Lab and Nature certainly paint a picture of a more concerned and cautious Australia than brands may have anticipated – highlighting that even before the recent outbreak in Victoria...
My Takeout:
Revenue considerations aside - there were five key points in the Report that caught my eye and should be of considerable interest to Australian agencies and marketers: 1. US advertisers...
My Takeout:
The digital landscape really is an ever-evolving beast, one which we have a decreasing level of control over. There’s been plenty of talk about the death of the third party...
Stephen Howard, Director of Marketing
- Ovolo Hotels
My Takeout:
Awareness is the ultimate goal of influencer marketing, however the usage of these influencer needs to directly align with a particular strategy and scale of the business driven on a...
My Takeout:
It’s one thing to say your business is agile, but there’s nothing like a pandemic to reveal chinks in the armour. Our agility ensured we could respond quickly to the...
My Takeout:
‘If marketing were a brand, you would fire the CMO’ were Thomas Barta’s words in Marketing Week , 2018. They still echo loudly. “The marketing profession needs an urgent relaunch;...
