Listen up: What a 29-year-old agency strategist thinks of the new millennial mind
My Takeout:
I set off to university the year the global financial crisis hit in 2008 with dire warnings of widespread job insecurity, rising house prices and unmanageable debt levels ringing in...
What comes next for consumers and the mood? Here's what past pandemics tell us
My Takeout:
While the CV-19 curve may have flattened, the return to life as we once knew it will be slow and controlled. It’s likely that some states will see restrictions lifted...
Brands and agencies - it’s not the time to go quiet
My Takeout:
In times such as these, the shocking unfamiliarity naturally makes you pull all of your chips closer, not knowing what’s next. With losses being felt all around many are unwilling...
Marketers: What next? It’s a global question
My Takeout:
No doubt you’ve had a tough couple of weeks trying to navigate a constantly shifting consumer landscape. With restrictions changing every day and consumer spending habits altering in tandem, it’s...
You don’t need 'low-fi' UGC to be authentic, just real stories with something to offer
My Takeout:
It’s true that in just a few weeks the slick production values, made-up faces and staged sets of old seem jarring and we’ve come to expect a more stripped back,...
Understanding the greater good: what makes a leader at times of crisis?
My Takeout:
You cannot test the real strength of a person, leader or a culture until it has been exposed to some type of crisis situation. Anyone or any culture can appear...
Brands that respond best do best: how to be one of the smart companies post COVID-19
My Takeout:
As leaders we need to keep our companies strong through all of this, but we don’t have much to work with. There are only few things we know for certain...
'Awkward': Indie media agencies blocked by trade insurance groups - not 'in this together'
My Takeout:
Businesses have to make that decision each year to take out all types of insurance policies. It’s a grudge purchase and a big one to your operating costs. Like many,...
In defence of the 'Communications Muppets' - turning it back on Mark Ritson
My Takeout:
Essentially there is no product, price, place or promotion without communications and as the adage goes, everything communicates. It's impossible not to communicate and during a crisis brands will come...
Old is new: In-game advertising returns for a COVID-19 world
My Takeout:
I remember taking out my first in-game advertising spot in the early 2000s for the Victorian Government’s Transport Accident Commission. We were targeting young male drivers with messages to get...
Market Voice
Less price promotion and product-focused ads doing better in COVID; public wants to hear from brands
Orlando Wood is the author of the ground-breaking 2019 advertising bestseller, Lemon, and chief innovation officer at advertising research firm System1. Wood says even as consumers shift from fear to sadness and anger, System1’s global consumer tracking studies show they’re ok with ads during COVID-19. But what ads are working?
Go deeper 10min read
Less price promotion and product-focused ads doing better in COVID; public wants to hear from brands
Orlando Wood is the author of the ground-breaking 2019 advertising bestseller, Lemon, and chief innovation officer at advertising research firm System1. Wood says even as consumers shift from fear to sadness and anger, System1’s global consumer tracking studies show they’re ok with ads during COVID-19. But what ads are working?
Go deeper 10min read