My Takeout:
While the Netflix versus Disney data versus creativity stoush is fun there are real lessons here for everyone in media and marketing. In today’s technology-led world we often want to...
My Takeout:
Retailers shuttering stores continues a trend fuelled by low wage growth, international competition, an arguably stagnant economy, and ever-changing consumer buying preferences and habits. The solution to how retail businesses...
My Takeout:
When W+K speaks, we should all listen. And W+K has spoken, in the form of David Luhr, who told the Worldwide Partners CoLab that independence is “everything” and losing it...
Bianca Wallis, National Director of Content
- Publicis Media ANZ
My Takeout:
Growing up playing sport, on a few occasions I was lucky enough to have been judged on my ability rather than my gender. I was selected to play baseball in...
Ben Willee, GM and Media Director
- Spinach Advertising
My Takeout:
Personalisation when done poorly can be creepier than a clown in the forest late at night, but that shouldn’t mean we stay away entirely. Because when it’s done well, it...
Teresa Davis, Associate Professor, Marketing
- University of Sydney Business School
My Takeout:
With the FTC investigating YouTube’s harvesting of children’s data, marketers must urgently understand where to draw the line between gleaning useful data and violating personal rights. As Lorenz points out...
James Proctor, Creative Director
- One Small Step Collective
My Takeout:
We all understand data driven marketers but what about the data driven creatives? What happens with an unholy alliance between creativity and data? Marketing armageddon? Nah, it’s pretty damn good...
My Takeout:
For all the talk of data-driven marketing, few are actually doing it. The problem is not raw resource, but marketers' inability to unlock data's value. Customer data is in abundance....
My Takeout:
A couple of months ago my boss called me to tell me that his role was being made redundant after seven great years with the company. As we chatted I...
My Takeout:
The topic of measurement brings to mind a quote I once read, it states one of the biggest mistakes made by marketers, and agencies, is to “value most highly that...
