Is modelling in a post-Covid recovery overused or the essential strategic weapon?
My Takeout:
“Modelling” seems like the new “Digital” in today’s marketing landscape; a term bandied around with little understanding. Similarly to “digital”, it’ll likely become a differentiator for brands and agencies, before...
Why AI-powered e-commerce and QR codes are going to be massive in 2021
My Takeout:
Coming to the close of a year that saw complete non-precedence across all industries and countries, now marks a good time to take stock of what was learnt and what...
As brands create turmoil boycotting the US TV upfronts, the lesson for 2021 starts here
My Takeout:
The pandemic still holds plenty of the cards moving into 2021. We cannot discount the rolling effect from Covid-19 on the advertising market this year. The key learning is the...
How to remember Melbourne lockdown? Behavioural Science says try the 'Peak End Rule'; Daniel Andrews wins
My Takeout:
The peaks and endings are crucial factors in the crafting memories. Not only will Dan Andrews’ leadership be looked back upon fondly by Victorians, but in all likelihood, so will...
The first party data race is on: Can Australia's TV networks and publishers catch the duopoly?
My Takeout:
If publishers can combine first party data and programmatic buying with connected TV, digital out of home and more, they may yet tuck into the digital duopoly's lunch. Until very...
All I want for Christmas... is a Covid-free Christmas ad
My Takeout:
Rather than ditching the big Christmas brand ad, it is likely to be advantageous to keep it if you’ve got a good one planned. Recent findings shared by Brittain &...
NRL national anthem flip-flop: Brands have to take a position to be culturally relevant
My Takeout:
The decision to initially suspend the anthem from being played at the State of Origin series, I thought, was a bold strategic decision by the NRL. Often besieged by controversy,...
TV upfronts: What did we learn and who looks best set for 2021?
My Takeout:
There's something to be said for a 60-minute upfront, concentrating the collective network mind to the key messages brands need to inform spend in 2021. So what are the takeouts?...
What the ad world needs now is combined TV and digital love
My Takeout:
Advertising channel selection is challenging at the best of times but changing media consumption habits have complicated matters further. With changing video viewing behaviours, it’s only natural for advertisers to...
Even a flamingo, amongst flamingos, is unremarkable: a new generation of challengers must learn how to challenge
My Takeout:
Blands. That’s what Ben Schott, writing for Bloomberg , coined them. And what a coining it is. The new generation of humble, conscious, in-it-to-sell, underdog companies, with their D2C models,...
Market Voice
Linear TV is neither dead nor dying: But it needs to evolve faster than VOZ
Audiences have already converged. Now the TV, digital and media planning industries are racing to catch up. But some routes are quicker than others. Choose wisely, says Amobee’s ANZ Head of Sales, Andrew Dixon.
Go deeper 3min read
Linear TV is neither dead nor dying: But it needs to evolve faster than VOZ
Audiences have already converged. Now the TV, digital and media planning industries are racing to catch up. But some routes are quicker than others. Choose wisely, says Amobee’s ANZ Head of Sales, Andrew Dixon.
Go deeper 3min read