Industry Contributor

Industry Contributor 30 Nov 2021 - 5 min read

A sorry tale of delivery hell: Five ways agencies and brands should be putting the C into CX strategy

By Julie Dormand - Former CEO, Mercerbell & Senior Advisor, 24 Hour Business Plan

Former MercerBell CEO Julie Dormand had an infuriating experience buying furniture online. Instead of getting mad, she's getting even-handed – highlighting exactly where despite all the talk, the CX journey falls down – and what CX agencies should be doing about it.

Industry Contributor 24 Nov 2021 - 4 min read

Why a ‘camera strategy’ is the next ‘social strategy’, and how brands can learn from Hyundai and MAC Cosmetics

By Kathryn Carter - General Manager APAC, Snap Inc.

If a brand isn’t preparing a camera strategy, it’s missing out on an engaged and influential audience and a channel that drives up to 94 per cent higher conversion rates.

Industry Contributor 24 Nov 2021 - 4 min read

Marketers getting braver for 2022 – a default agency pitch frenzy is the danger

By Jen Davidson - Managing Partner, Tumbleturn Media

I’ve seen clients scrolling LinkedIn while an agency, often some of the best and brightest this industry has to offer, is presenting a pitch. Other times, the client simply hasn’t turned up, Tumbleturn Media’s Jen Davidson writes. If agencies are paid for their time and effort, it undoubtedly...

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Industry Contributor 22 Nov 2021 - 4 min read

Black Friday, like Halloween, now an 'Australian thing'; search volumes, consumer spending is surging

By Sascha Bonomally – Head of Performance, Atomic 212°

Once lambasted as an American holiday, Black Friday has usurped the annual Boxing Day sales romp and become a perfect storm...

Industry Contributor 10 Nov 2021 - 3 min read

Why there’s hot corporate demand for a new marketing skillset that nobody does

By Liam Walsh - Chair, Civic Data

In recent months a number of bigger corporates have started advertising for compliance specialists in digital marketing. The...

Industry Contributor 9 Nov 2021 - 4 min read

Unpopular opinion: Last click attribution was (and kind of still is) great

By Joe Frazer - Co-Founder, Half Dome

Former IAB CEO and President Greg Stuart recently told Mi3: “Last click became a currency of the internet due to laziness,...

Industry Contributor 27 Oct 2021 - 4 min read

Why the CTV industry needs to invest in content metadata for OTT ads – and partner up or limp along

By Niki Banerjee - Market Development Director, Xandr

There's been no standardised way to talk about video content in programmatic advertising, a burden for both buyers and...

Industry Contributor 27 Oct 2021 - 5 min read

Your digital ad targeting is suffering and it’s about to get worse: what Facebook’s earnings call means for brands

By Nick Barnett - Marketing, data, digital & tech consultant

Brands are already losing digital targeting capability. But they don’t even know it, because they are not measuring it...

Industry Contributor 13 Oct 2021 - 3 min read

Programmatic stacks: Putting an end to the cold war between value and price in digital ad buys

By Joe Frazer - Managing Partner and Head of Growth, Half Dome

A single stack approach to technology may not be the best for some brands. The key factor should be value, and choosing...

Industry Contributor 7 Oct 2021 - 3 min read

How much are we being influenced by misinformation? Here's what Australians told us, and what they want

By Tim Clover - CEO, Glow

As the pressure builds on Facebook, there are massive challenges around misinformation for all news media providers and...

Industry Contributor 24 Sep 2021 - 2 min read

Google’s Indented Search listings are back – and it could be a red hot opportunity for digital marketers

By Leigh-San Mo - Head of SEO, Indago Digital

Google's Indented Search listings are back – and could be a red hot opportunity for digital marketers, because it means...

Industry Contributor 9 Sep 2021 - 4 min read

ESG: the only acronym that matters – media agencies need to get their act together

By Sarah Keith - Group MD, Active International Media & Involved Media

The world is moving on ESG. Brands are pushing suppliers – including media owners and agencies – to align with their...