Industry Contributor

Industry Contributor 14 May 2021 - 4 min read

Any adtech vendor dreaming up cookie alternatives is kidding themselves

By Simon Larcey - MD, Viztrade

As the advertising world changes fundamentally, publishers should shun adtech firms touting post-cookie ID solutions – and instead use their rich first party data to build deep value, take back control and get ahead of the pack.

Industry Contributor 14 May 2021 - 2 min read

Marketers and ‘the business’ are not Game of Thrones-style foes, but key partners that create total experience of brands

By Andrew Holt Founder and Principal - The Whole Picture

Most brands overlook the total experience, or TX, at their peril, Andrew Holt writes. In the quest for growth, there are four strategies effective brands use to unlock value.

Industry Contributor 12 May 2021 - 4 min read

Let’s talk about sex and advertising

By Annie Little, Strategy Director - The Royals

For decades, advertising has used sex to sell everything from deodorant to denim jeans and every other unrelated product we could think of. Now we’ve swung the other way, which makes marketing sex-related products a censorship-navigating nightmare.

Keep Reading

Industry Contributor 12 May 2021 - 3 min read

Stop bashing VOZ, it'll be worth the wait... honest

By Sarah Keith, Managing Director - Involved Media

Leader of Australian media agency Involved Media, Sarah Keith, says the TV industry's favourite past-time of bashing cross...

Industry Contributor 5 May 2021 - 4 min read

Not all cookies crumble

By Kevin Nugegoda - Optimisation and Personalisation Tech Lead, The Lumery

Google's burning cookies – and the ad industry is up in arms. But if your martech strategy is using the right cookies, your...

Industry Contributor 3 May 2021 - 3 min read

Visual search: How do people see your brand?

By Dan Benton - Neo Media World

Dan Benton, GM of GroupM performance marketing agency Neo Media World, casts an eye over the vast opportunities for marketers...

Industry Contributor 27 Apr 2021 - 4 min read

Curated marketplaces bring new opportunities for buyers in 2021

By Erica Blakslee - Senior Account Director, Xandr

Curated marketplaces add another layer to the programmatic ad ecosystem. But that's no bad thing: they can bring buyers and...

Industry Contributor 27 Apr 2021 - 4 min read

Australia, the perpetual laggards in a booming e-commerce world?

By Nancy Lan, Managing Director - Starcom Sydney

Covid forced Australia to embrace the digital age, and condensed 15 years e-commerce growth into a single year. But even so,...

Industry Contributor 26 Apr 2021 - 4 min read

Data: It’s in the way that you use it (or why marketers may have a consent problem)

By Clay Gill, CEO - Matterkind

Matterkind CEO Clay Gill says marketers must quickly get to grips with a post-cookie world – and what looming regulation...

Industry Contributor 23 Apr 2021 - 5 min read

Is your creative culture kindergarten scribble?

By Karl Treacher, CEO - Brand Institute of Australia

I wrote a little piece about how the better marketers (and leaders) intuitively understand how limited Simon Sinek is – yes,...

Industry Contributor 23 Apr 2021 - 3 min read

Deliver the why, not just the what: How the insights business is changing

By James Jayesuria, Partner and Managing Director - Nature Research

Post-pandemic, insight providers are in high demand as brands attempt to to quickly adapt to a new environment. So how to get...

Industry Contributor 20 Apr 2021 - 4 min read

This article is tweaked for this audience: our campaigns must do the same but automated creative from the machines not the fix

By Brett Dawson, CEO - Bohemia Group

Automated, or dynamic creative from the machines, where modular ads are created at page load speed based mostly on a few...