Super Bowl sellout shows Australia needs more major sports events
My Takeout:
Reports that Fox had sold out Super Bowl advertising inventory early came as a surprise to many given there was a 5 per cent drop in US audiences last year,...
8 December 2019
How WeWork's implosion applies to media, metrics and spinning yarns
My Takeout:
WeWork's spectacular rise and fall raises obvious questions about supposed technology company valuations and the cult of entrepreneurs. But if you take a broad view, we’re presented with three interesting...
8 December 2019
Global brand giants hold strong on advertising
My Takeout:
We need to advertise advertising. The proof is there – some of the largest brands in the world are spending big in order to scale and maintain market leadership, so...
8 December 2019
Leaders have a choice on leading and tough superheroes are out
My Takeout:
Brené Brown has been researching what makes a great leader for more than 20 years, focusing on the tough subjects of vulnerability, courage and how to build trust. I, however,...
8 December 2019
The future of retail is omnichannel and Australia has some catching up to do
My Takeout:
The global omnichannel retail commerce platform market is expected to grow $11.1 billion by 2023 – and there’s a reason – the numbers speak for themselves. Nielsen has found that...
8 December 2019
Australia talks diversity and inclusion, now we must create a sense of belonging
My Takeout:
As a second generation Chinese Australian, I’ve always felt the need to overcompensate for my racial and cultural differences. While I can honestly say that I have never been the...
8 December 2019
Premier Foods ditches managing director role for CMO and CCO
My Takeout:
The Mr Kiplings owner is making an exceedingly interesting bet on marketing and customer focus to revive its fortunes. So far, it appears to be working. Like Kraft Heinz, Premier...
2 December 2019
Ads aren't working because we've disappeared up our own left brains
My Takeout:
The world is lost in a left-brain cycle. We’ve gone rational and a little bit dull. Culture-wide. And advertising effectiveness is suffering as a result. At Cannes this year Peter...
2 December 2019
Agencies: Nobody is forcing you to pitch
My Takeout:
The pitching power imbalance is real, and it’s wrong, but in my experience, it doesn’t reflect the majority of what’s happening in ad land, at least not with Australian owned...
2 December 2019
Nike's Amazon snub: Never smile at a crocodile...
My Takeout:
Nike’s stance is a fascinating development with the potential to cause wide-ranging repercussions. It’s also an interesting development when juxtaposed with the recent history of Google and Facebook marching in...
2 December 2019
Market Voice
Best brands on Twitter for 2019: Airbnb, Xbox, OptusSport, ANZ, IBM, Sportsbet and Apple
As 2019 comes to a flying finish, Twitter has named the standout brands and their work on the platform this year. From IBM Australia’s Best Use of Live Streaming to xBox’s gamification project as the Best Digital to Physical Activation, there’s a terrific line-up of market-shaping case studies and work launched this year. All of them have created human-centric ideas and triggered conversations across a variety of categories which drove impact on Twitter in Australia and beyond. Check them out here.
Go deeper 2min read
Best brands on Twitter for 2019: Airbnb, Xbox, OptusSport, ANZ, IBM, Sportsbet and Apple
As 2019 comes to a flying finish, Twitter has named the standout brands and their work on the platform this year. From IBM Australia’s Best Use of Live Streaming to xBox’s gamification project as the Best Digital to Physical Activation, there’s a terrific line-up of market-shaping case studies and work launched this year. All of them have created human-centric ideas and triggered conversations across a variety of categories which drove impact on Twitter in Australia and beyond. Check them out here.
Go deeper 2min read