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Intelligence Briefs

Listen up: What a 29-year-old agency strategist thinks of the new millennial mind

Caitlin Lloyd, Head of Strategy

Industry Contributor

Caitlin Lloyd, Head of Strategy - Tribal

My Takeout: I set off to university the year the global financial crisis hit in 2008 with dire warnings of widespread job insecurity, rising house prices and unmanageable debt levels ringing in...

What comes next for consumers and the mood? Here's what past pandemics tell us

Ben Willee, General Manager

Industry Contributor

Ben Willee, General Manager - Spinach Advertising

My Takeout: While the CV-19 curve may have flattened, the return to life as we once knew it will be slow and controlled. It’s likely that some states will see restrictions lifted...

Brands and agencies - it’s not the time to go quiet

Sean McCaull, Head of Sales

Industry Contributor

Sean McCaull, Head of Sales - Revolution360

My Takeout: In times such as these, the shocking unfamiliarity naturally makes you pull all of your chips closer, not knowing what’s next. With losses being felt all around many are unwilling...

Marketers: What next? It’s a global question

Kim Portrate, CEO

Industry Contributor

Kim Portrate, CEO - ThinkTV

My Takeout: No doubt you’ve had a tough couple of weeks trying to navigate a constantly shifting consumer landscape. With restrictions changing every day and consumer spending habits altering in tandem, it’s...

You don’t need 'low-fi' UGC to be authentic, just real stories with something to offer

Lauren Quaintance, Head of Content

Industry Contributor

Lauren Quaintance, Head of Content - Storyation

My Takeout: It’s true that in just a few weeks the slick production values, made-up faces and staged sets of old seem jarring and we’ve come to expect a more stripped back,...

Understanding the greater good: what makes a leader at times of crisis?

David Fox, CEO

Industry Contributor

David Fox, CEO - Ogilvy Group

My Takeout: You cannot test the real strength of a person, leader or a culture until it has been exposed to some type of crisis situation. Anyone or any culture can appear...

Brands that respond best do best: how to be one of the smart companies post COVID-19

Linda O’Grady, Data Strategy Partner & Business Partner

Industry Contributor

Linda O’Grady, Data Strategy Partner & Business Partner - CX Lavender

My Takeout: As leaders we need to keep our companies strong through all of this, but we don’t have much to work with. There are only few things we know for certain...

'Awkward': Indie media agencies blocked by trade insurance groups - not 'in this together'

Anthony Colreavy, Director

Industry Contributor

Anthony Colreavy, Director - Sandbox Media

My Takeout: Businesses have to make that decision each year to take out all types of insurance policies. It’s a grudge purchase and a big one to your operating costs. Like many,...

In defence of the 'Communications Muppets' - turning it back on Mark Ritson

Carl Moggridge, Managing Director

Industry Contributor

Carl Moggridge, Managing Director - Magnum & Co.

My Takeout: Essentially there is no product, price, place or promotion without communications and as the adage goes, everything communicates. It's impossible not to communicate and during a crisis brands will come...

Old is new: In-game advertising returns for a COVID-19 world

Jason Tonelli, Chief Product Officer

Industry Contributor

Jason Tonelli, Chief Product Officer - Publicis Groupe ANZ

My Takeout: I remember taking out my first in-game advertising spot in the early 2000s for the Victorian Government’s Transport Accident Commission. We were targeting young male drivers with messages to get...
Market Voice

Less price promotion and product-focused ads doing better in COVID; public wants to hear from brands

Orlando Wood is the author of the ground-breaking 2019 advertising bestseller, Lemon, and chief innovation officer at advertising research firm System1. Wood says  even as consumers shift from fear to sadness and anger, System1’s global consumer tracking studies show they’re ok with ads during COVID-19. But what ads are working?

Go deeper 10min read

Orlando Wood

Chief Innovation Officer, System1 Group

18 May 2020 10min read

Less price promotion and product-focused ads doing better in COVID; public wants to hear from brands

Orlando Wood is the author of the ground-breaking 2019 advertising bestseller, Lemon, and chief innovation officer at advertising research firm System1. Wood says  even as consumers shift from fear to sadness and anger, System1’s global consumer tracking studies show they’re ok with ads during COVID-19. But what ads are working?

Go deeper 10min read

By Orlando Wood - Chief Innovation Officer, System1 Group