My Takeout:
The topic of measurement brings to mind a quote I once read, it states one of the biggest mistakes made by marketers, and agencies, is to “value most highly that...
My Takeout:
We’ve come a long way from 1912 and the tragedy of the Titanic but are we still making the same mistakes as the crew behind the ill-fated ship? Dave Trott...
My Takeout:
So why is a heritage telco brand, whose infrastructure underpins the digital age, returning to the high street when many retailers are fleeing bricks and mortar? Here are my theories:...
Angela Smith, Co-Creator and Chief Strategy Officer
Industry Contributor
Angela Smith, Co-Creator and Chief Strategy Officer
AFFINITY
My Takeout:
If this study reflects a wider reality, is it any wonder that the rhetoric of short-termism is reaching deafening levels? The study doesn’t provide answers as to why convincing the...
Teresa Davis, Associate Professor, Marketing
University of Sydney Business School
My Takeout:
Murgia presents several cautionary tales about the danger of storing biometric data that are rather chilling. For example, Ogilvy & Mather in Hong Kong in 2015 ran an anti-littering campaign,...
My Takeout:
Is it just young adults that require soft skill training to succeed within media and marketing, or do we need to address it formally across the workforce? And are we...
My Takeout:
Netflix insists it will continue to eschew ads for subscription dollars. But the competitive landscape is changing fast. Subscription Video on Demand (SVOD) which includes Netflix, Stan, Amazon, 10 All...
My Takeout:
A couple of months ago my boss called me to tell me that his role was being made redundant after seven great years with the company. As we chatted I...
My Takeout:
We’re obsessed with “the model”. Is it broken? Is it not broken? To tackle this question, I look at who’s winning and why. The professor poses the question (in his...
My Takeout:
This shouldn’t be a debate. We marketers just need to step up and be noticed. The success statistics of CGOs speak for themselves, but why isn’t this drive coming from...
On the heels of last week’s Network 10 Upfronts, CEO Paul Anderson and Chief Content Officer Beverley McGarvey lay down seven themes that should guide marketers TV and video strategies for 2020.
The world is full of advertising formats that can be muted, turned off or blocked, which is why the best tech businesses on the planet are using Out of Home. Think Apple, Google, Netflix and so-on. They’re using Out of Home screens as more than just messages, they’re experiences with big, bold, unmissable campaigns that are memorable for audiences.
