Skip to main content

Intelligence Briefs

Is modelling in a post-Covid recovery overused or the essential strategic weapon?

Matt Farrugia, Managing Partner & Co Founder

Industry Contributor

Matt Farrugia, Managing Partner & Co Founder - Mutiny

My Takeout: “Modelling” seems like the new “Digital” in today’s marketing landscape; a term bandied around with little understanding. Similarly to “digital”, it’ll likely become a differentiator for brands and agencies, before...

Why AI-powered e-commerce and QR codes are going to be massive in 2021

Sarah Keith, Managing Director

Industry Contributor

Sarah Keith, Managing Director - Paykel Media

My Takeout: Coming to the close of a year that saw complete non-precedence across all industries and countries, now marks a good time to take stock of what was learnt and what...

As brands create turmoil boycotting the US TV upfronts, the lesson for 2021 starts here

Kurt Burnette, Chief Revenue Officer

Industry Contributor

Kurt Burnette, Chief Revenue Officer - Seven West Media

My Takeout: The pandemic still holds plenty of the cards moving into 2021. We cannot discount the rolling effect from Covid-19 on the advertising market this year. The key learning is the...

How to remember Melbourne lockdown? Behavioural Science says try the 'Peak End Rule'; Daniel Andrews wins

Dan Monheit, Founder

Industry Contributor

Dan Monheit, Founder - Hardhat

My Takeout: The peaks and endings are crucial factors in the crafting memories. Not only will Dan Andrews’ leadership be looked back upon fondly by Victorians, but in all likelihood, so will...

The first party data race is on: Can Australia's TV networks and publishers catch the duopoly?

Chris Brinkworth, Operating Advisor

Industry Contributor

Chris Brinkworth, Operating Advisor - Narrative.io

My Takeout: If publishers can combine first party data and programmatic buying with connected TV, digital out of home and more, they may yet tuck into the digital duopoly's lunch. Until very...

All I want for Christmas... is a Covid-free Christmas ad

Linda Fagerlund, Chief Strategy Officer

Industry Contributor

Linda Fagerlund, Chief Strategy Officer - Carat Australia

My Takeout: Rather than ditching the big Christmas brand ad, it is likely to be advantageous to keep it if you’ve got a good one planned. Recent findings shared by Brittain &...

NRL national anthem flip-flop: Brands have to take a position to be culturally relevant

Anthony Gregorio, CEO

Industry Contributor

Anthony Gregorio, CEO - Saatchi & Saatchi Australia

My Takeout: The decision to initially suspend the anthem from being played at the State of Origin series, I thought, was a bold strategic decision by the NRL. Often besieged by controversy,...

TV upfronts: What did we learn and who looks best set for 2021?

Philippa Noilea-Tani, National Head of Investment

Industry Contributor

Philippa Noilea-Tani, National Head of Investment - Wavemaker Australia

My Takeout: There's something to be said for a 60-minute upfront, concentrating the collective network mind to the key messages brands need to inform spend in 2021. So what are the takeouts?...

What the ad world needs now is combined TV and digital love

Dr Duane Varan, CEO

Industry Contributor

Dr Duane Varan, CEO - MediaScience

My Takeout: Advertising channel selection is challenging at the best of times but changing media consumption habits have complicated matters further. With changing video viewing behaviours, it’s only natural for advertisers to...

Even a flamingo, amongst flamingos, is unremarkable: a new generation of challengers must learn how to challenge

Josh Manning, Strategy Director

Industry Contributor

Josh Manning, Strategy Director - VCCP Sydney

My Takeout: Blands. That’s what Ben Schott, writing for Bloomberg , coined them. And what a coining it is. The new generation of humble, conscious, in-it-to-sell, underdog companies, with their D2C models,...
Market Voice

Linear TV is neither dead nor dying: But it needs to evolve faster than VOZ

Audiences have already converged. Now the TV, digital and media planning industries are racing to catch up. But some routes are quicker than others. Choose wisely, says Amobee’s ANZ Head of Sales, Andrew Dixon.

Go deeper 3min read

Andy Dixon

Head of Sales ANZ, Amobee

Amobee

23 November 2020 3min read

Linear TV is neither dead nor dying: But it needs to evolve faster than VOZ

Audiences have already converged. Now the TV, digital and media planning industries are racing to catch up. But some routes are quicker than others. Choose wisely, says Amobee’s ANZ Head of Sales, Andrew Dixon.

Go deeper 3min read

By Andy Dixon - Head of Sales ANZ, Amobee