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Intelligence Briefs

Trust hunting: US, UK, Oz media consumption trending similar in crisis

Richard Hunwick, Director of TV Sales

Industry Contributor

Richard Hunwick, Director of TV Sales - Nine

My Takeout: In times of crisis you really do see how our community turns to trusted media outlets for the information that they can rely on. We see in how the US...

What marketers should do as the apocalypse hits

Emma Lo Russo, CEO

Industry Contributor

Emma Lo Russo, CEO - Digivizer

My Takeout: Businesses of every size and in most markets are facing similar challenges: how to engage with nervous customers, how to loosen spend in nervous markets, how to position their solutions,...

Covid-19: to agile in-housing and beyond

Will Lavender, Founder

Industry Contributor

Will Lavender, Founder - CX Lavender

My Takeout: Two–weeks into COVID-19 working from home, 'Webex' manners are improving, the holiday feeling’s worn off, trust is growing and productivity is OK. Whatever is going on, better, faster collaboration is...

Taking advertising from a job to a profession

James Powell, Head of Talent & HR

Industry Contributor

James Powell, Head of Talent & HR - Mindshare

My Takeout: The key piece of data that says to me that we need to change is that 11.5% of people exiting agencies are leaving the industry. One of the things that...

Is our industry ready to reimagine our approach to continuous learning?

Lee Simpson, CEO

Industry Contributor

Lee Simpson, CEO - whiteGREY

My Takeout: The battle for talent has never been more intense. Within the Australian marketing and agency world but also from outside - whether that be tech companies, different geographies (‘brain drain’)...

The key to creativity in times of crisis

Ben Lilley, Creative Chairman

Industry Contributor

Ben Lilley, Creative Chairman - McCann Australia

My Takeout: In a stark warning to marketers and creative agencies alike, Field’s key conclusion was that short-termism has driven a collapse in creative effectiveness and efficiency. This can be explained largely...

Sports brands: eye the bigger prize

Steve Martin, Global CEO

Industry Contributor

Steve Martin, Global CEO - M&C Saatchi Sport & Entertainment

My Takeout: It’s been three years since Juventus' controversial logo change but in that time the Italian football club has moved from being the “old lady” of the sport to sitting alongside...

Some say everyone loses in a creative pitch - not true

Caitlin Lloyd, Head of Planning

Industry Contributor

Caitlin Lloyd, Head of Planning - Tribal

My Takeout: I admit that working on new business can be exhausting. More often than not, it requires long[er] hours, a thick skin and an uncanny ability to navigate big egos. Sepping...

To be customer-centric, pop the bubble of institutionalised arrogance

Tim Riches, Director

Industry Contributor

Tim Riches, Director - Principals

My Takeout: Everyone wants to put the customer at the heart of their business. But for big powerful incumbent players it always means evolving culture – popping the bubble of institutionalised arrogance...

Fake views, James Cameron and vegan protein pushers: Does Australian content need tighter policing?

Andrea Ingham, VP Business Partnerships

Industry Contributor

Andrea Ingham, VP Business Partnerships - BuzzFeed

My Takeout: Full disclosure - I was compelled to try a vegan diet after watching the Gamechangers documentary on Netflix . I only lasted a week, no harm done, but it did...
Market Voice

Coca-Cola, Toyota, Nestle provide us valuable lessons, right now

At Nestle early in my career as a brand manager during the last recession, the company’s philosophy was to increase spending through the downturn, talk to consumers and drive brand awareness. Throughout this period Nestle kept advertising and used the increase in spend to come out the other side even stronger.           

So where does this leave us today, and what should advertisers be thinking in the midst of such a difficult situation?

Go deeper 4min read

David Scribner, Chief Customer Officer

oOh!media

oOh!media

30 March 2020 4min read

Coca-Cola, Toyota, Nestle provide us valuable lessons, right now

At Nestle early in my career as a brand manager during the last recession, the company’s philosophy was to increase spending through the downturn, talk to consumers and drive brand awareness. Throughout this period Nestle kept advertising and used the increase in spend to come out the other side even stronger.           

So where does this leave us today, and what should advertisers be thinking in the midst of such a difficult situation?

Go deeper 4min read

By David Scribner, Chief Customer Officer - oOh!media