Clubhouse is the newest social platform to gain significant traction globally since TikTok, with 4 million downloads in just the last month. But what behavioural factors does the app tap into that are driving this surge in user interest?
When everybody is an influencer, who do you work with? And with commoditisation, has this once hugely popular form of marketing lost its shine? Choose wisely and understand the rules of engagement.
Brand marketers creating purposeful brands need to venture beyond aspirational words and PowerPoint charts to prove that their brands live up to their worthy promises. They need to align brand and CX – because a brand can only be what customers experience, not how purposeful you tell them it is.
I’ve worked in media and marketing for more than 15 years, most recently as Chief Digital Officer at Hearts & Science. I...
The ACCC thinks marketers need to inform themselves about the role of agencies in the digital advertising supply chain. But...
The industry needs to consider the role it plays in an online ecosystem that can be a dangerous place for many. Before you...
There is a need in Australia for a more viable search engine than Bing to match Google's might. Is Apple the right company to...
The media marketplace has always valued reach over engagement. Now it is being served low quality, low engagement reach in...
Netflix continues its track record of challenging the status quo by dabbling in linear TV. But what does this say about the...
BVOD and digital out of home are growing rapidly in terms of ad revenue, but they are at risk of shooting themselves in the...
Gary Nissim runs Sydney agency Indago Digital. Involved in search since the dawn of digital time, he offers a specialist's...
2021 will herald a fundamental rethink in how we approach personalisation. We have spent years pushing water up hill in...
Join Mi3 to receive our weekly edition and personalise your experience