Personalisation is hard but, despite incoming data privacy shifts, it’s far from dead, according to The Lumery’s Darshana Patel and Kate Cook. Brands that want to stay the course must do the groundwork and learn to walk before trying to run. It’s those that try to run first who give personalisation...
A website with 100,000 page views a month emits twice the amount of carbon dioxide as a Toyota Yaris. Think about what that means for Netflix or YouTube – and even pretty run of the mill brand and retail websites – says Indago Digital's Gary Nissim. He thinks agencies and marketers should prioritise...
Marketers are scrambling to understand what the metaverse actually represents. The truth is, we already live there, says Tricky Jigsaw founder Ben Cooper, and Web 3.0 is shaping up to maintain pretty much Web 2.0 status quo – but replacing the 2D screen with a 3D headset. That means the same...
To a “noob,” Web 3.0 might look like an 800-pound bored ape that nobody can touch for fear of losing a financial arm or leg....
July saw the eighth successive drop in consumer confidence, meaning we’re now back to early Covid levels. Kaimera’s Stewart...
Are media planners and buyers so crunched that they have forgotten how to innovate? Why else are we basing channel selection...
Marketers are being criticised for being unprepared for the impending cull of third party cookies. But the path to post...
The cookie debate has many conflicting voices and self-interested agendas, so here’s a perspective for marketers from Luxury...
It feels a little uncomfortable to be in advertising right now, says M&C Saatchi group boss Justin Graham, fresh back from...
Partnering with the right agency is one of the most impactful decisions marketers can make. When both parties have their...
Context matters far more than content, argues Behavioural Science expert and Hardhat co-founder Dan Monheit argues. Therefore...
Performance Max is Google’s next iteration of campaign in Google Ads, and it’s at once exciting, scary, and powerful – and...
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