Industry Contributor

Industry Contributor 23 Feb 2021 -

The three behavioural factors driving Clubhouse’s massive rise

By Bethanie Blanchard - Strategy Lead, Carat Melbourne

Clubhouse is the newest social platform to gain significant traction globally since TikTok, with 4 million downloads in just the last month. But what behavioural factors does the app tap into that are driving this surge in user interest?

Industry Contributor 17 Feb 2021 - 4 min read

The data behind the desired: are influencers losing their influence?

By Daye Moffitt, Executive Director of Strategy - Landor

When everybody is an influencer, who do you work with? And with commoditisation, has this once hugely popular form of marketing lost its shine? Choose wisely and understand the rules of engagement.

Industry Contributor 16 Feb 2021 - 3 min read

2021: Stop talking about brand purpose and start delivering better CX

By Stephen Barber, Brand Experience Director - FutureBrand Australia

Brand marketers creating purposeful brands need to venture beyond aspirational words and PowerPoint charts to prove that their brands live up to their worthy promises. They need to align brand and CX – because a brand can only be what customers experience, not how purposeful you tell them it is.

Keep Reading

Industry Contributor 15 Feb 2021 - 3 min read

Ex-Hearts & Science digital chief turned e-commerce entrepreneur: Ten things I learned from my time in media

By Isabelle Dunn, Founder - PreppedFRESH

I’ve worked in media and marketing for more than 15 years, most recently as Chief Digital Officer at Hearts & Science. I...

Industry Contributor 10 Feb 2021 - 4 min read

Agencies and the ACCC: We're way beyond education and most advertisers don’t care anyway

By David Angell, Business Director - Trinity P3

The ACCC thinks marketers need to inform themselves about the role of agencies in the digital advertising supply chain. But...

Industry Contributor 10 Feb 2021 - 3 min read

Funding a safer internet: It’s time for adland to #StartTheChat

By Venessa Hunt, General Manager - ThinkPremiumDigital

The industry needs to consider the role it plays in an online ecosystem that can be a dangerous place for many. Before you...

Industry Contributor 10 Feb 2021 - 4 min read

Apple could take 10% of search market, if it decides to take on Google

By Gary Nissim, Co-Founder - Indago Digital

There is a need in Australia for a more viable search engine than Bing to match Google's might. Is Apple the right company to...

Industry Contributor 9 Feb 2021 - 4 min read

If they value cheap reach above all else, media agency bosses can't complain about ad loads

By David Roddick

The media marketplace has always valued reach over engagement. Now it is being served low quality, low engagement reach in...

Industry Contributor 3 Feb 2021 - 3 min read

Who saw this coming? Netflix goes linear

By Ben Willee, General Manager - Spinach Advertising

Netflix continues its track record of challenging the status quo by dabbling in linear TV. But what does this say about the...

Industry Contributor 2 Feb 2021 - 4 min read

Ad loads: BVOD and DOOH need to avoid pay TV's mistakes

By Sarah Keith, MD - Paykel Media

BVOD and digital out of home are growing rapidly in terms of ad revenue, but they are at risk of shooting themselves in the...

Industry Contributor 27 Jan 2021 - 3 min read

Bing it on: A search marketing specialist's take on Google versus government

By Gary Nissim, Co-Founder - Indago Digital

Gary Nissim runs Sydney agency Indago Digital. Involved in search since the dawn of digital time, he offers a specialist's...

Industry Contributor 17 Jan 2021 - 5 min read

The great personalisation reset: why 2021 is the year for a 'fundamental rethink'

By Shaun Rowland, Marketing Strategy Director - AKQA Australia

2021 will herald a fundamental rethink in how we approach personalisation. We have spent years pushing water up hill in...