Market Voice
Cinema is moving on TV for big cultural watercooler moments – more so for under 30s
It may seem counterintuitive but streaming video services and social media are driving the public’s desire for mass connecting cultural moments. The physical presence of the box office and a slate of blockbuster movies is doing just that – admissions among 14-24-year-olds were up 20% last year.
Go deeper 3min read
When it comes to triggering mass cultural moments, Val Morgan says cinema is top gun
Cinema is moving on TV for big cultural watercooler moments – more so for under 30s
It may seem counterintuitive but streaming video services and social media are driving the public’s desire for mass connecting cultural moments. The physical presence of the box office and a slate of blockbuster movies is doing just that – admissions among 14-24-year-olds were up 20% last year.
Go deeper 3min read