Deep Dive

Marketing 'cloud fatigue' and personalisation 2.0: Post-COVID changes for CX, online targeting and ads run deep

By Paul McIntyre - Executive Editor

24 May 2020 6min read

Gartner's Ben Bloom (far right): Beyond e-commerce, personalisation is “extremely tricky” to demonstrate a return on investment back to business. L-R: Brand Traction's Jon Bradshaw, Citi's Roger Slater, Publicis Sapient MD Sarah Adam-Gedge and Ben Bloom

By Paul McIntyre - Executive Editor

24 May 2020 6min read

Go deeper 6min read

Kia's top marketer on fixing 'brand snobbery', record marketshare and accelerating out of COVID with brand investment

By Paul McIntyre - Executive Editor

24 May 2020 6min read

Go deeper 6min read

By Paul McIntyre - Executive Editor

24 May 2020 6min read

Go deeper 6min read

Deep Dive

Less price promotion and product-focused ads doing better in COVID; public wants to hear from brands

Orlando Wood is the author of the ground-breaking 2019 advertising bestseller, Lemon, and chief innovation officer at advertising research firm System1. Wood says even as consumers shift from fear to sadness and anger, System1’s global consumer tracking studies show they’re ok with ads during COVID-19. But what ads are working?

Go deeper 10min read

Orlando Wood

Chief Innovation Officer, System1 Group

18 May 2020 10min read

Less price promotion and product-focused ads doing better in COVID; public wants to hear from brands

Go deeper 10min read

By Orlando Wood - Chief Innovation Officer, System1 Group

Deep Dive

Marketing 'cloud fatigue' and personalisation 2.0: Post-COVID changes for CX, online targeting and ads run deep

Kia's top marketer on fixing 'brand snobbery', record marketshare and accelerating out of COVID with brand investment

Read More | Dive Deeper

Kia's top marketer on fixing 'brand snobbery', record marketshare and accelerating out of COVID with brand investment

Pillow talk: Why ex-Grindr, Netflix CMO is wooing traditional media for growth as Koala’s new global marketer

Google's 2022 cookie apocalypse: Why it will hit first party data, hyper-targeting and a solution from Westpac's former digital media and tech boss

Nestle: E-commerce a permanent post-COVID consumer shift but 'patience' needed as supply chain, communications adapt

AANA, Nine and Mi3 partner in Reset Now thought leadership video series with leading CMOs, CEOs

Wasteland of tech tools: Gartner says 80% of marketers will ditch personalisation by 2025. Citi, WPP say 'no chance’

Market "completely missed" COVID-19 radio surge, now in catchup says Omnicom’s Jo Dick, SCA’s Brian Gallagher

Getting personal: 'Can't wait to get back to office' - emerging agency leaders trade views with senior execs on emotional stress, mental health pressures, workplace change

The Sydney Morning Herald, Nine News editors talk COVID ad blacklists and a swing to non-COVID content with Carat CEO Sue Squillace, Michael Stephenson

Hipages CCO Stuart Tucker flips from brand to performance marketing; Ex-Diageo innovation head Adam Ballesty eyes end to COVID booze boom

Less price promotion and product-focused ads doing better in COVID; public wants to hear from brands

Less price promotion and product-focused ads doing better in COVID; public wants to hear from brands

Listen up: What a 29-year-old agency strategist thinks of the new millennial mind

What comes next for consumers and the mood? Here's what past pandemics tell us

Brands and agencies - it’s not the time to go quiet

Marketers: What next? It’s a global question

Martin Sorrell's S4 moves on Australian market as MediaMonks business hunts exec roles

'Do our cost base and clients a favour': Why COVID-19 is accelerating WPP's campus model under Jens Monsees

Telco challenger brand Amaysim's CMO: 'We'll remain led by marketing, not COVID'

Media planning: Haydon Bray's Audience Precision touts return of panel data, contextual targeting as cookies crumble

Kia's top marketer on fixing 'brand snobbery', record marketshare and accelerating out of COVID with brand investment

Marketing 'cloud fatigue' and personalisation 2.0: Post-COVID changes for CX, online targeting and ads run deep

Less price promotion and product-focused ads doing better in COVID; public wants to hear from brands