Brands and companies talk a lot about purpose and community. Here’s a progressive, real-world blueprint that engages 8.8 million Australians, 14.5 million domestic flyers and half of our top 10 online shopping postcodes. Strangely, they’ve been largely invisible until now. Here’s why and what we can do.
Network 10 has just finished it first year in a five-year Melbourne Racing Carnival partnership, revealing its strategic plans for experiential and multiplatform integration with brand partners including Lexus, Myer, Harvey Norman, ZYRTECR, Tabcorp and Kennedy Luxury Group.