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Deep Dive

Deep Dive

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Deep Dive

By Paul McIntyre - Executive Editor

26 January 2020 6min read

Deep Dive

By Paul McIntyre - Executive Editor

16 December 2019 5min read

Deep Dive

By Paul McIntyre - Executive Editor

8 December 2019 6min read

The Deep Dive

By Paul McIntyre - Executive Editor

24 November 2019 8min read

The Deep Dive

By Paul McIntyre - Executive Editor

18 November 2019 5min read

The Deep Dive

By Paul McIntyre - Executive Editor

11 November 2019 5min read

The Deep Dive

By Paul McIntyre - Executive Editor

4 November 2019 6min read

The Deep Dive

The Deep Dive

Volvo flips to long-term brand building over digital performance metrics

By Paul McIntyre - Executive Editor

28 October 2019 8min read

By Paul McIntyre - Executive Editor

28 October 2019 8min read

The Deep Dive

The Deep Dive

Independents smell wins as global agency networks distracted

By Paul McIntyre - Executive Editor

21 October 2019 6min read

By Paul McIntyre - Executive Editor

21 October 2019 6min read

Market Voice

Cinema is moving on TV for big cultural watercooler moments – more so for under 30s

It may seem counterintuitive but streaming video services and social media are driving the public’s desire for mass connecting cultural moments. The physical presence of the box office and a slate of blockbuster movies is doing just that – admissions among 14-24-year-olds were up 20% last year. 

Go deeper 3min read

Guy Burbidge, Managing Director

Val Morgan Cinema

Val Morgan Cinema - Top Gun 2

When it comes to triggering mass cultural moments, Val Morgan says cinema is top gun

17 February 2020 3min read

Cinema is moving on TV for big cultural watercooler moments – more so for under 30s

It may seem counterintuitive but streaming video services and social media are driving the public’s desire for mass connecting cultural moments. The physical presence of the box office and a slate of blockbuster movies is doing just that – admissions among 14-24-year-olds were up 20% last year. 

Go deeper 3min read

By Guy Burbidge, Managing Director - Val Morgan Cinema