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News Analysis

News Analysis

News Analysis

Dentsu to integrate Posterscope - agency teams takeover as group restructure begins

By Josh McDonnell - Senior Writer

17 February 2020 3min read

By Josh McDonnell - Senior Writer

17 February 2020 3min read

News Analysis

News Analysis

Facebook's $10m content slush fund - early publisher signals mixed on audience success

By Josh McDonnell - Senior Writer

17 February 2020 3min read

By Josh McDonnell - Senior Writer

17 February 2020 3min read

News Analysis

News Analysis

Choose your own hours? Publicis latest to overhaul flexible working model

By Josh McDonnell - Senior Writer

16 February 2020 3min read

By Josh McDonnell - Senior Writer

16 February 2020 3min read

News Analysis

News Analysis

ViacomCBS ad sales grab signals further move on content rights

By Josh McDonnell - Senior Writer

16 February 2020 3min read

By Josh McDonnell - Senior Writer

16 February 2020 3min read

News Analysis

News Analysis

Does Ben Lilley's McCann Australia acquisition point to a "franchise" model in adland?

By Josh McDonnell - Senior Writer

10 February 2020 4min read

By Josh McDonnell - Senior Writer

10 February 2020 4min read

News Analysis

News Analysis

'Jaded industry types' behind anonymous trade press comments, say young guns.

By Josh McDonnell - Senior Writer

10 February 2020 3min read

By Josh McDonnell - Senior Writer

10 February 2020 3min read

News Analysis

News Analysis

CMOs need to ditch marketing jargon to woo finance and the CFO

By Josh McDonnell - Senior Writer

9 February 2020 3min read

By Josh McDonnell - Senior Writer

9 February 2020 3min read

News Analysis

News Analysis

WPP AUNZ CEO Jens Monsees overhauls to a "Campus" model, new exec teams

By Josh McDonnell - Senior Writer

3 February 2020 3min read

By Josh McDonnell - Senior Writer

3 February 2020 3min read

News Analysis

News Analysis

Are universities creating myopic "swim lane" marketers?

By Josh McDonnell - Senior Writer

3 February 2020 3min read

By Josh McDonnell - Senior Writer

3 February 2020 3min read

News Analysis

News Analysis

Tourism Australia sidesteps TV for tech platforms

By Josh McDonnell - Senior Writer

3 February 2020 3min read

By Josh McDonnell - Senior Writer

3 February 2020 3min read

Market Voice

Cinema is moving on TV for big cultural watercooler moments – more so for under 30s

It may seem counterintuitive but streaming video services and social media are driving the public’s desire for mass connecting cultural moments. The physical presence of the box office and a slate of blockbuster movies is doing just that – admissions among 14-24-year-olds were up 20% last year. 

Go deeper 3min read

Guy Burbidge, Managing Director

Val Morgan Cinema

Val Morgan Cinema - Top Gun 2

When it comes to triggering mass cultural moments, Val Morgan says cinema is top gun

17 February 2020 3min read

Cinema is moving on TV for big cultural watercooler moments – more so for under 30s

It may seem counterintuitive but streaming video services and social media are driving the public’s desire for mass connecting cultural moments. The physical presence of the box office and a slate of blockbuster movies is doing just that – admissions among 14-24-year-olds were up 20% last year. 

Go deeper 3min read

By Guy Burbidge, Managing Director - Val Morgan Cinema