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News Analysis

News Analysis

By Josh McDonnell - Senior Writer

25 May 2020 3min read

News Analysis

By Josh McDonnell - Senior Writer

20 May 2020 3min read

News Analysis

News Analysis

Telco challenger brand Amaysim's CMO: 'We'll remain led by marketing, not COVID'

By Josh McDonnell - Senior Writer

19 May 2020 3min read

By Josh McDonnell - Senior Writer

19 May 2020 3min read

News Analysis

By Paul McIntyre - Executive Editor

17 May 2020 6min read

News Analysis

By Josh McDonnell - Senior Writer

13 May 2020 3min read

News Analysis

By Josh McDonnell - Senior Writer

13 May 2020 3min read

News Analysis

By Paul McIntyre - Executive Editor

6 May 2020 3min read

News Analysis

News Analysis

'It's about long-term partnerships': Nicole Prior joins UM in newly created role

By Josh McDonnell - Senior Writer

6 May 2020 3min read

By Josh McDonnell - Senior Writer

6 May 2020 3min read

News Analysis

By Josh McDonnell - Senior Writer

29 April 2020 3min read

Market Voice

Less price promotion and product-focused ads doing better in COVID; public wants to hear from brands

Orlando Wood is the author of the ground-breaking 2019 advertising bestseller, Lemon, and chief innovation officer at advertising research firm System1. Wood says  even as consumers shift from fear to sadness and anger, System1’s global consumer tracking studies show they’re ok with ads during COVID-19. But what ads are working?

Go deeper 10min read

Orlando Wood

Chief Innovation Officer, System1 Group

18 May 2020 10min read

Less price promotion and product-focused ads doing better in COVID; public wants to hear from brands

Orlando Wood is the author of the ground-breaking 2019 advertising bestseller, Lemon, and chief innovation officer at advertising research firm System1. Wood says  even as consumers shift from fear to sadness and anger, System1’s global consumer tracking studies show they’re ok with ads during COVID-19. But what ads are working?

Go deeper 10min read

By Orlando Wood - Chief Innovation Officer, System1 Group