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News Analysis

News Analysis

News Analysis

Demand generation: TV spikes, radio remains upbeat, publishing takes off

By Josh McDonnell - Senior Writer

23 March 2020 4min read

By Josh McDonnell - Senior Writer

23 March 2020 4min read

News Analysis

News Analysis

J&J joins one-stop shop movement, backs Omnicom to lead media, digital ...everything

By Josh McDonnell - Senior Writer

22 March 2020 3min read

By Josh McDonnell - Senior Writer

22 March 2020 3min read

News Analysis

News Analysis

COVID-19: who's doing what as industry prepares to tough it out

By Josh McDonnell - Senior Writer

16 March 2020 3min read

By Josh McDonnell - Senior Writer

16 March 2020 3min read

News Analysis

By Josh McDonnell - Senior Writer

16 March 2020 3min read

News Analysis

News Analysis

Optus mulls video measurement partner ahead of ad business launch

By Josh McDonnell - Senior Writer

12 March 2020 3min read

By Josh McDonnell - Senior Writer

12 March 2020 3min read

News Analysis

News Analysis

To all the time-poor, attention-deprived industry progressives - we need you. Please?

By Paul McIntyre - Executive Editor

9 March 2020 2min read

By Paul McIntyre - Executive Editor

9 March 2020 2min read

News Analysis

By Josh McDonnell - Senior Writer

9 March 2020 3min read

News Analysis

News Analysis

Cookies and crackers: the best one-liners from the Programmatic Summit

By Josh McDonnell - Senior Writer

9 March 2020 3min read

By Josh McDonnell - Senior Writer

9 March 2020 3min read

News Analysis

News Analysis

Media agencies uncover the 'boomerangs' - experienced talent is returning

By Josh McDonnell - Senior Writer

9 March 2020 3min read

By Josh McDonnell - Senior Writer

9 March 2020 3min read

News Analysis

By Josh McDonnell - Senior Writer

2 March 2020 4min read

Market Voice

Coca-Cola, Toyota, Nestle provide us valuable lessons, right now

At Nestle early in my career as a brand manager during the last recession, the company’s philosophy was to increase spending through the downturn, talk to consumers and drive brand awareness. Throughout this period Nestle kept advertising and used the increase in spend to come out the other side even stronger.           

So where does this leave us today, and what should advertisers be thinking in the midst of such a difficult situation?

Go deeper 4min read

David Scribner, Chief Customer Officer

oOh!media

oOh!media

30 March 2020 4min read

Coca-Cola, Toyota, Nestle provide us valuable lessons, right now

At Nestle early in my career as a brand manager during the last recession, the company’s philosophy was to increase spending through the downturn, talk to consumers and drive brand awareness. Throughout this period Nestle kept advertising and used the increase in spend to come out the other side even stronger.           

So where does this leave us today, and what should advertisers be thinking in the midst of such a difficult situation?

Go deeper 4min read

By David Scribner, Chief Customer Officer - oOh!media