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Opinion

By Paul McIntyre - Executive Editor

20 September 2020 9min read

Opinion

Opinion

'Fools errand' and the billion dollar question: Is 1.7 seconds enough exposure for ads to work? No, but it's beyond Facebook

By Professor Karen Nelson-Field - Founder and CEO, Amplified Intelligence

12 August 2020 6min read

By Professor Karen Nelson-Field - Founder and CEO, Amplified Intelligence

12 August 2020 6min read

Opinion

By Paul McIntyre - Executive Editor

29 June 2020 8min read

Opinion

Opinion

Maccas CMO Jenni Dill departs - more marketers under the pump

By Paul McIntyre - Executive Editor

10 February 2020 5min read

By Paul McIntyre - Executive Editor

10 February 2020 5min read

Opinion

By Paul McIntyre - Executive Editor

3 February 2020 5min read

Opinion

Opinion

Mi3's Top 20 for 2019: Who and what the smart crowd read and rated

By Paul McIntyrte - Executive Editor

8 December 2019 6min read

By Paul McIntyrte - Executive Editor

8 December 2019 6min read

Opinion

By Rochelle Burbury - Principal, Third Avenue Consulting

6 December 2019 2min read

Opinion

Opinion

Dentsued: Private equity next for Henry Tajer?

By Paul McIntyre - Executive Editor

2 December 2019 5min read

By Paul McIntyre - Executive Editor

2 December 2019 5min read

Opinion

Opinion

Josh McDonnell joins Mi3 editorial team for 2020 mission

By Paul McIntyre - Executive Editor

1 December 2019 4min read

By Paul McIntyre - Executive Editor

1 December 2019 4min read

Opinion

Opinion

Media agency sector shutdown: good start, more effectiveness for 2020 agenda?

By Paul McIntyre - Executive Editor

21 October 2019 4min read

By Paul McIntyre - Executive Editor

21 October 2019 4min read

Market Voice

Marketers: Invest in growth, not legacy agency structures

Marketers have a simple decision to make. Do they want media investment that drives results, or one that pays for holding groups to restructure, says RyanCap CEO Simon Ryan.

Go deeper 2min read

Simon Ryan

CEO, RyanCap

Scale, influence, buying power: We need to talk about talk radio audiences

Our industry has a very clear stereotype about the both the type of person and the mindset they bring when listening to talk radio.  But new research from The Lab suggests that perception is far from reality. Nine’s Richard Hunwick invites media buyers to turn down the music and start a smarter conversation.

Go deeper 3min read

Richard Hunwick

Director of Sales, Television and Radio, Nine