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By Paul McIntyre - Executive Editor

3 February 2020 5min read

Opinion

Opinion

Mi3's Top 20 for 2019: Who and what the smart crowd read and rated

By Paul McIntyrte - Executive Editor

8 December 2019 6min read

By Paul McIntyrte - Executive Editor

8 December 2019 6min read

Opinion

By Rochelle Burbury - Principal, Third Avenue Consulting

6 December 2019 2min read

Opinion

Opinion

Dentsued: Private equity next for Henry Tajer?

By Paul McIntyre - Executive Editor

2 December 2019 5min read

By Paul McIntyre - Executive Editor

2 December 2019 5min read

Opinion

Opinion

Josh McDonnell joins Mi3 editorial team for 2020 mission

By Paul McIntyre - Executive Editor

1 December 2019 4min read

By Paul McIntyre - Executive Editor

1 December 2019 4min read

Opinion

Opinion

Media agency sector shutdown: good start, more effectiveness for 2020 agenda?

By Paul McIntyre - Executive Editor

21 October 2019 4min read

By Paul McIntyre - Executive Editor

21 October 2019 4min read

Opinion

By John Sintras - CEO, Yango

30 September 2019 6min read

Opinion

Opinion

SMI ad market growth grim as '08 GFC - we need a plan.

By Neil Shoebridge - Partner - SKMG

23 September 2019 5min read

By Neil Shoebridge - Partner - SKMG

23 September 2019 5min read

Opinion

Opinion

Data economy is busted - and so are you

By Paul McIntyre - Executive Editor

9 September 2019 4min read

By Paul McIntyre - Executive Editor

9 September 2019 4min read

Opinion

Opinion

Welcome to Mi3's Women & Strategy series - global reading, local thinking

By Paul McIntyre - Executive Editor

19 August 2019 2min read

By Paul McIntyre - Executive Editor

19 August 2019 2min read

Market Voice

Less price promotion and product-focused ads doing better in COVID; public wants to hear from brands

Orlando Wood is the author of the ground-breaking 2019 advertising bestseller, Lemon, and chief innovation officer at advertising research firm System1. Wood says  even as consumers shift from fear to sadness and anger, System1’s global consumer tracking studies show they’re ok with ads during COVID-19. But what ads are working?

Go deeper 10min read

Orlando Wood

Chief Innovation Officer, System1 Group

18 May 2020 10min read

Less price promotion and product-focused ads doing better in COVID; public wants to hear from brands

Orlando Wood is the author of the ground-breaking 2019 advertising bestseller, Lemon, and chief innovation officer at advertising research firm System1. Wood says  even as consumers shift from fear to sadness and anger, System1’s global consumer tracking studies show they’re ok with ads during COVID-19. But what ads are working?

Go deeper 10min read

By Orlando Wood - Chief Innovation Officer, System1 Group