News

News Plus 10 Jul 2025 - 6 min read

AMI CPD: 0.5

Striking reversal: Gen Z surge back to physical retail while boomers pile into ecom; Temu, Shein hit with swing from value to quality; 39% using AI chat search in purchase journey

By Paul McIntyre - Executive Editor

In a striking challenge to broad industry consensus that Gen Z and the younger set are the segments to watch for online shopping and entertainment trends, analysis of 1.5bn shoppers globally from aggregated Salesforce customer data should sound alarm bells for many. Gen Z is surging back into physical retail chasing experience and immediacy but they’re also using LLM AI engines in-store, in real time to inform what they buy.

News Plus 9 Jul 2025 - 3 min read

Hyland v Havas Media Australia: CEO Virginia Hyland exits, takes holdco to Federal Court over alleged breach of workplace rights

By Kalila Welch - Senior Journalist

UPDATED: Havas Media Australia chief Virginia Hyland is leaving the French holding company and lodged a Breach of General Protections claim with the Federal Court. The case in recent days is understood to have been settled out of court with Havas expected to confirm a replacement after the details of the split are finalised.

News 8 Jul 2025 - 2 min read

ARN and Mi3 join forces for new audio-podcast partnership

By Staff writer

ARN has teamed up with Mi3 as its official audio partner. Under the agreement, ARN’s iHeart will produce, create and distribute all Mi3’s podcasts, expanding the reach of Mi3’s leading industry content through Australia’s biggest audio platform.

News Library

News Plus 8 Jul 2025 - 6 min read

AMI CPD: 0.5

‘We had those cuts, now we are hiring back creatives’: Prudential’s brand, creative VP on crucial AI lessons, 18 months in – and the mistakes to avoid

By Nadia Cameron - Editor - Marketing | Associate Publisher

Prudential’s story of adopting AI to improve brand creative and the content supply chain approach came from a place many

News Plus 7 Jul 2025 - 8 min read

Rogue agents: As CEOs pile into AI, IBM says autonomous bots ‘must be performance managed like humans’

By Andrew Birmingham - Martech | Ecom | CX Editor

There's a curious contradiction emerging in the way global CEOs are leaning into AI. IBM’s 32nd global CEO study reveals that

News Plus 4 Jul 2025 - 8 min read

Roids, rage, relevance: How an agency village went super granular via BVOD, YouTube and digital OOH to hit swing voters in federal election

By Kalila Welch - Senior Journalist

If you think media has gone nuts over the last five years, try running a federal election campaign. It’s a five-week vortex

News Plus 3 Jul 2025 - 7 min read

AMI CPD: 0.5

Fear, loathing and existential crisis: CMOs at Ikea, The Iconic, IBM plus Thinkerbell, EY on AI adoption – and where next

By Nadia Cameron - Editor - Marketing | Associate Publisher

Being perceived as a cheat or doing something wrong by bringing AI into your work, naggy cognitive bias against change,

News Plus 1 Jul 2025 - 8 min read

‘Go niche or go broke’: Commercial pressure hits general publishers hardest as platforms renege on deals, forcing revenue diversification scramble

By Kalila Welch - Senior Journalist

Social platforms are where Australians increasingly look to get their news fix, per the University of Canberra’s Digital News

News Plus 1 Jul 2025 - 10 min read

‘My brief was blow shit up’: Why The Iconic cut performance budget for brand and averted crisis – loyalty, retail media, MMM incoming

By Andrew Birmingham - Martech | Ecom | CX Editor

When Joanna Robinson walked into The Iconic as (she assumed) an interim CMO, she inherited a brand running out of road. Sales

News Plus 30 Jun 2025 - 7 min read

AMI CPD: 0.5

ACCC targets unsolicited selling, lead gen – especially on social media – as impatience with government on Privacy Act wears thin

By Nadia Cameron - Editor - Marketing | Associate Publisher

A fresh consultation paper released by the ACCC on unsolicited selling and lead generation practices triggered by a new

News Plus 30 Jun 2025 - 9 min read

AI is demolishing martech’s old order as the mission shifts and creativity surges to the edge, says HubSpot's Scott Brinker

By Andrew Birmingham - Martech | Ecom | CX Editor

HubSpot’s Scott Brinker has seen plenty of martech hype cycles, and likely launched a few himself. But what’s happening now,

News Plus 30 Jun 2025 - 9 min read

NOW Finance marries brand strategy and martech overhaul to drive triple-digit gains in brand consideration and preference

By Andrew Birmingham - Martech | Ecom | CX Editor

A comedian, a CRM overhaul, and a contrarian brand stance walk into a bar ... NOW Finance is delivering double and triple