Eight weeks into the job, MyDeal CMO and former Catch marketing boss Ryan Gracie has wasted little time, hiring Simon Ryan's media agency, Ryvalmedia, to lead its performance and digital media strategy.

Lorna Jane has been fined millions for making “false and misleading” claims in a marketing campaign for clothing described as “eliminating the virus”. Lorna Jane has since apologised and says they were let down by a supplier that "sold us a product that did not perform as promised". The ACCC described the brand’s behaviour as “dreadful”. 

Personal and business debt management solutions provider Revive Financial has appointed indie media agency Speed to manage the relaunch of its brand. Another win for the agency headed up by Ian Perrin and Duncan Parfitt.

Seven aims to gain 2.5 million audience IDs from the Tokyo Olympics and the network thinks it can steal a march on rival sporting rights-holders – and their audiences – while delivering major gains for advertisers seeking measurable results. It's also aiming to out-sprint supermarkets to deliver FMCG sales uplift figures to advertisers via a new purchase and audience data ID matching play with Flybuys.

After winning Philips water solutions products last month, Nunn Media has appointed a Digital Director in its Sydney office to better integrate digital assets into its media strategies.

Sports streaming platform Kayo racked up a 21.6 per cent view-through rate via TikTok’s new sponsored video product, Spark Ads, and reports massive engagement gains of 2,760 per cent.

Search intelligence platform Captify, which works with Westpac, Disney, Unilever, Nestle, Amazon and Toyota has received private equity backing. SFW Capital Partners says there are three areas in which Captify will benefit from the future of advertising.

Dentsu is now "probably the most integrated" among all of the big global holding companies, reckons CEO Angela Tangas, with its CX, data and digital unit Merkle now the fastest growing operation across Australia and New Zealand. It comes as Stephen Knowles, co-founder of Adobe shop Accordant, acquired by Dentsu in 2018 and now folded into Merkle, moves to exit at year's end. Knowles is likely to launch a new venture in 2022.

My Muscle Chef has appointed TBWA\Sydney as its strategic and creative agency partner, as the ready-made meal business continues to surge following a strong growth period in 2020, including securing tens of millions in new private equity funding.