Market Voice
Network 10’s new Shake broadcast channel has lower adloads, ‘solus’ premium spots and a daring split in content. Here’s why.
10 Shake has a daring “night and day” content split but there’s another breakout for broadcaster multichannels – a new form of “advertising architecture” that bakes in lower adloads and new ad pods for the younger set.
Go deeper 3min read
Network 10’s new Shake broadcast channel has lower adloads, ‘solus’ premium spots and a daring split in content. Here’s why.
10 Shake has a daring “night and day” content split but there’s another breakout for broadcaster multichannels – a new form of “advertising architecture” that bakes in lower adloads and new ad pods for the younger set.
Go deeper 3min read