In a striking challenge to broad industry consensus that Gen Z and the younger set are the segments to watch for online shopping and entertainment trends, analysis of 1.5bn shoppers globally from aggregated Salesforce customer data should sound alarm bells for many. Gen Z is surging back into physical retail chasing experience and immediacy but they’re also using LLM AI engines in-store, in real time to inform what they buy.
UPDATED: Havas Media Australia chief Virginia Hyland is leaving the French holding company and lodged a Breach of General Protections claim with the Federal Court. The case in recent days is understood to have been settled out of court with Havas expected to confirm a replacement after the details of the split are finalised.
ARN has teamed up with Mi3 as its official audio partner. Under the agreement, ARN’s iHeart will produce, create and distribute all Mi3’s podcasts, expanding the reach of Mi3’s leading industry content through Australia’s biggest audio platform.
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There's a curious contradiction emerging in the way global CEOs are leaning into AI. IBM’s 32nd global CEO study reveals that
If you think media has gone nuts over the last five years, try running a federal election campaign. It’s a five-week vortex
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Social platforms are where Australians increasingly look to get their news fix, per the University of Canberra’s Digital News
When Joanna Robinson walked into The Iconic as (she assumed) an interim CMO, she inherited a brand running out of road. Sales
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HubSpot’s Scott Brinker has seen plenty of martech hype cycles, and likely launched a few himself. But what’s happening now,
A comedian, a CRM overhaul, and a contrarian brand stance walk into a bar ... NOW Finance is delivering double and triple