Taboola has acquired e-commerce media platform Connexity for $800 million, in a deal it hopes will create a viable alternative to walled gardens. Working to connect merchants with publishers, Taboola is creating a distributed, contextually powered e-commerce marketplace that doesn't need third-party cookies.
Lorna Jane has been fined millions for making “false and misleading” claims in a marketing campaign for clothing described as “eliminating the virus”. Lorna Jane has since apologised and says they were let down by a supplier that "sold us a product that did not perform as promised". The ACCC described the brand’s behaviour as “dreadful”.
Seven aims to gain 2.5 million audience IDs from the Tokyo Olympics and the network thinks it can steal a march on rival sporting rights-holders – and their audiences – while delivering major gains for advertisers seeking measurable results. It's also aiming to out-sprint supermarkets to deliver FMCG sales uplift figures to advertisers via a new purchase and audience data ID matching play with Flybuys.
Dentsu is now "probably the most integrated" among all of the big global holding companies, reckons CEO Angela Tangas, with its CX, data and digital unit Merkle now the fastest growing operation across Australia and New Zealand. It comes as Stephen Knowles, co-founder of Adobe shop Accordant, acquired by Dentsu in 2018 and now folded into Merkle, moves to exit at year's end. Knowles is likely to launch a new venture in 2022.