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Market Voice

17 November 2019 4min read

How media - and marketers - can ignite ‘Smart Cities’ mega trend

Brands and companies talk a lot about purpose and community. Here’s a progressive, real-world blueprint that engages 8.8 million Australians, 14.5 million domestic flyers and half of our top 10 online shopping postcodes. Strangely, they’ve been largely invisible until now. Here’s why and what we can do.

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Noel Cook

Chief Commercial & Operations Officer, oOh! Media

17 November 2019 4min read

Melbourne Cup Carnival: Multiplatform audience and coverage analysis; Sponsors on integration, experiential marketing strategies; 2021 outlook

Network 10 has just finished it first year in a five-year Melbourne Racing Carnival partnership, revealing its strategic plans for experiential and multiplatform integration with brand partners including Lexus, Myer, Harvey Norman, ZYRTECR, Tabcorp and Kennedy Luxury Group.

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Network 10