Following the $1.3bn ME Bank acquisition last year, Bank of Queensland is consolidating its media across BoQ, ME and Virgin Money as it positions to become a "compelling alternative" to the big banks and doubles its retail network. Although BoQ is pursuing a multibrand strategy, it is consolidating media, held by OMD, Initiative and Performics respectively. BoQ's Group Executive Retail Banking and ME Bank CEO, Martine Jager, was previously Westpac's Chief Digital and Marketing Officer who oversaw Westpac drop WPP's GroupM without a market review to Publicis 18 months ago.
Lexus has confirmed it is consolidating creative for brand and retail into Publicis, with the holdco following its US-blueprint for the carmaker and setting up a bespoke agency to handle the business. Meanwhile, Lexus CEO John Pappas said the Toyota-owned carmaker "aims to evolve Lexus into a brand focused on battery-electric vehicles".
Apple is pitching its suite of privacy services to consumers in a new ad showing a young woman discovering an auction of “digital treasure trove” of her private data. Apple’s own ad business in the App Store has grown dramatically over the past year, but the company insists it segments users in big groups and doesn’t use or sell data.
CommBank has moved to the next phase of its plan to build a huge loyalty platform of linked services for banking customers. The bank has spent the last three years buying into and scaling start-ups. Now it is bringing them together and launching loyalty scheme Yello to six million retail banking customers in a bid to retain customers in the face of global competition from big tech while getting ahead of incoming data privacy regulatory changes.