The big four banks have been swapping agencies in recent months but Mindshare has retained NAB, one of the biggest spending Australian advertisers. The bank in July ended its longstanding relationship with Clemenger for Omnicom stablemate TBWA, but has opted to stay with Mindshare for media, adding media mix modelling and analytics to the agency's duties.

In the first change of brand in 12 years, Optus will greet international arrivals at Sydney’s T1 International Terminal. HSBC had previously been displayed along the airport’s aerobridges.

Shadowboxer has completed the next phase of transformation for CommBank-owned hospitality tech player Doshii as it shifts go to market strategy from channel partners to end-users and plots major scale-up. 

Gumtree Australia has overhauled its leadership team in a bid to scale Gumtree, CarsGuide and Autotrader under new ownership.

Delivery platform DoorDash, which claims to reach 82 per cent of Australians, has launched its first brand campaign in Australia since launching two years ago.

A new ad campaign from Michael Hill – the first with former McDonald's marketer Jo Feeney at the helm – has gone live, aiming to “make their Christmas” as NSW and Victoria emerge from lockdowns.

Katie Firth is DDB Group Melbourne's new Managing Partner. She brings more than 20 years’ experience across brands including ANZ, Medibank, Jeep, Nissan, Mars Petcare, AGL, and state tourism bodies.

Last click attribution has been destructive to marketing, but filled a void, according to Pet Circle CMO Jon Wild. Nicole McInnes head marketer at WW, said some businesses were making "really bad business decisions" based on flawed metrics. But the tide is starting to turn as media mix modelling and econometric modelling tools get smarter and faster.

Jon Wild, CMO of online pet store Pet Circle, invites his CFO to creative pitches. Getting finance on board is so important, he says, that in his past three roles his first hires have been data scientists.