MiQ has announced the appointment of Paul Bates as the new Group Account Director for Victoria. Bates will report directly to MiQ ANZ Chief Revenue Officer, Chris Freel. His appointment is set to commence on Monday, 4 August 2025.

Bates brings over 25 years of experience in media and advertising to his new role. His career includes previous positions at REA Group, Yahoo7, Fairfax Media, and Broadsheet Media.

Chris Freel expressed enthusiasm about Bates joining the team, stating, "Paul will be a fantastic addition to MiQ and I am delighted that he is joining to lead the Victorian sales team. He is an exceptional leader, trusted by agencies and clients, and an all-around great human! I look forward to working closely with Paul and our great Melbourne team to continue to drive results for our clients."

Bates also shared his excitement about joining MiQ, particularly at a time he described as a "pivotal moment in a rapidly evolving market." He said, "I am delighted to be joining MiQ at what is a pivotal moment in a rapidly evolving market. I am looking forward to working with teams across the business as we take MiQ to the next horizon with the recent launch of Sigma. Working closely with our agency and client partners, I’m incredibly excited about delivery technology that connects the entire programmatic ecosystem in one place, enabling us to make smarter decisions at speed."

MiQ recently launched Sigma, an AI-powered advertising technology, which Bates highlighted as a significant development. He stated, "MiQ Sigma fundamentally shifts how brands and advertisers can connect with consumers, with confidence in delivering strong business outcomes, providing our teams and clients with a serious edge."