What you need to know:

• Adobe has hired from Salesforce UK exec Jeremy Smith to lead its Digital Experience division.
• Reporting into MD Suzanne Steele, Smith with lead both sales and business development teams.

Adobe has appointed Jeremy Smith as Director of Digital Experience (DX) for Australia and New Zealand, reporting into VP and MD Suzanne Steele.

Based in Sydney, Smith will help drive growth for the Adobe DX business, leading both sales and business development teams to help enterprise customers and brands navigate what Smith defines as "the digital imperative".

He joins Adobe from a nine-year global tenure at Salesforce, where he held various senior sales leadership positions and led regional growth initiatives for its marketing and advertising cloud products across Asia Pacific and Europe.

Most recently, Smith was Vice President and Head of Retail for Salesforce UK and Ireland, responsible for retail growth opportunities. 

“I am excited to join the Adobe Australian and New Zealand team to help businesses and brands deliver more engaging and personalised digital experiences for their customers. I have always held a passion for data, and the chance to work for Adobe, a global leader in content and now also in data solutions, is incredibly exciting,” Smith said.