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Carat retains $50m Medibank and AHM accounts

By Media release - Dentsu Aegis Network

9 September 2019 1min read

Mediabank Carat Partnership Cover

By Media release - Dentsu Aegis Network

9 September 2019 1min read

Medibank has re-appointed Carat as its media agency, extending its four-year partnership following a pitch.

Experts from the Dentsu Aegis Network (DAN) will deliver media strategy, planning and buying, digital performance, and data analytics across the Medibank and AHM brands.

“We are proud to be continuing our partnership with Medibank – an iconic Australian business that is highly sophisticated and customer-focused,” said Joseph Pardillo, managing director, Carat Melbourne.

“A dedicated group of specialist capabilities structured around Medibank’s needs will enable both the Medibank and AHM businesses to continue to grow and engage more closely with their customers. We are thrilled to be partnering for the future.”

The appointment, with estimated media billings of up to AU$50 million, extends the partnership through to 2022.

 

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By Media release - Dentsu Aegis Network

9 September 2019 1min read

Market Voice

Evolving Good Food: A quintessential food publication’s journey into the ‘superbrand’

Long considered essential reading in The Sydney Morning Herald and The Age, Good Food is a key part of Australia’s food community. Born out of the food section in The Age, Good Food has a 40-plus-year heritage to draw on, and today it is taking a different marketing approach to growing and expanding its brand.

Aiming to develop into a “superbrand”, Good Food is looking to build a reach which spans print – news, a glossy magazine, cookbooks – with digital, events, and other cross-platform opportunities including TV also on the cards.

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Good Food

16 September 2019 4min read

Evolving Good Food: A quintessential food publication’s journey into the ‘superbrand’

Long considered essential reading in The Sydney Morning Herald and The Age, Good Food is a key part of Australia’s food community. Born out of the food section in The Age, Good Food has a 40-plus-year heritage to draw on, and today it is taking a different marketing approach to growing and expanding its brand.

Aiming to develop into a “superbrand”, Good Food is looking to build a reach which spans print – news, a glossy magazine, cookbooks – with digital, events, and other cross-platform opportunities including TV also on the cards.

Go deeper 4min read

By Lisa Day, Director of Content Partnerships - Lifestyle & Luxury (Nine)