Carat retains $50m Medibank and AHM accounts
Medibank has re-appointed Carat as its media agency, extending its four-year partnership following a pitch.
Experts from the Dentsu Aegis Network (DAN) will deliver media strategy, planning and buying, digital performance, and data analytics across the Medibank and AHM brands.
“We are proud to be continuing our partnership with Medibank – an iconic Australian business that is highly sophisticated and customer-focused,” said Joseph Pardillo, managing director, Carat Melbourne.
“A dedicated group of specialist capabilities structured around Medibank’s needs will enable both the Medibank and AHM businesses to continue to grow and engage more closely with their customers. We are thrilled to be partnering for the future.”
The appointment, with estimated media billings of up to AU$50 million, extends the partnership through to 2022.