Skip to main content

The Feed

Broadcasters look set to go with Nine's programmatic TV platform

By Media release - ThinkTV

1 December 2019 2min read

Free TV

By Media release - ThinkTV

1 December 2019 2min read

Nine's technology programatic platform looks set to underpin automated ad buying for Australian broadcast TV, according to an agreement announced by ThinkTV. Media agencies have long been pushing broadcasters to coalesce around a single demand-side platform (DSP) and welcomed the initiative. 

A platform powered by 9Galaxy is expected to be operational in around six months. It should make buying TV and video across screens easier and will allow advertisers to use data in a bid to drive better results and efficiencies. When the VOZ database launches, which combines OzTAM, RegTAM and Nielsen data, buyers should also have a better handle on audiences, and be able to buy on more targeted and granular demographics.

“The combination of a unified purchasing platform and a cross screen audience currency will enhance how we plan, buy and measure across video and television," said MFA chairman, Peter Horgan. “We commend all participants in coming together to create this solution. This initiative has our full support.”

ThinkTV CEO Kim Portrate said the agreement marked “a red-letter day for the television industry” and media buyers, suggesting that the “impact of this move will be felt for years to come.”

However, while the agreement has been announced, the TV networks' commitment is dependent on the delivery of a fully costed business and operational plan.

Let’s go. What do you think?

By Media release - ThinkTV

1 December 2019 2min read

Market Voice

Best brands on Twitter for 2019: Airbnb, Xbox, OptusSport, ANZ, IBM, Sportsbet and Apple

As 2019 comes to a flying finish, Twitter has named the standout brands and their work on the platform this year. From IBM Australia’s Best Use of Live Streaming to xBox’s gamification project as the Best Digital to Physical Activation, there’s a terrific line-up of market-shaping case studies and work launched this year. All of them have created human-centric ideas and triggered conversations across a variety of categories which drove impact on Twitter in Australia and beyond. Check them out here. 

Go deeper 2min read

Lee Owens

Head of Brand Strategy, Twitter Australia

Twitter Best Of 2019

8 December 2019 2min read

Best brands on Twitter for 2019: Airbnb, Xbox, OptusSport, ANZ, IBM, Sportsbet and Apple

As 2019 comes to a flying finish, Twitter has named the standout brands and their work on the platform this year. From IBM Australia’s Best Use of Live Streaming to xBox’s gamification project as the Best Digital to Physical Activation, there’s a terrific line-up of market-shaping case studies and work launched this year. All of them have created human-centric ideas and triggered conversations across a variety of categories which drove impact on Twitter in Australia and beyond. Check them out here. 

Go deeper 2min read

By Lee Owens - Head of Brand Strategy, Twitter Australia