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Intelligence Briefs

Google faces fresh probing by antitrust regulators

Paul McIntyre
Executive Editor

2 December 2019 2min read

EU antitrust authorities say they are investigating Google’s data collection practices, raising the prospect of further regulation and fines (Reuters).

 

Key points

  • Investigation in preliminary stages
  • Relates to local search, online ads, targeting, web log-in services, browsers and other areas
  • European Commission has fined Google €8bn in last two years

My Takeout

The pressure on Google and the platforms keeps mounting, with antitrust investigations underway on both sides of the Atlantic. Meanwhile, Australia’s own ACCC is also poring over the platform’s practices around location data collection and loyalty program member data.  The question is whether any resulting fines will make any difference to Google, the cash cow for parent company Alphabet, and whether any resulting rule changes have the desired effect, rather than the perverse outcomes feared by other media companies.

Let’s go. What do you think?

Paul McIntyre
Executive Editor

Paul McIntyre is a 25-year business journalist and Executive Editor of Mi3, a weekly intelligence briefing backed by the Media I group for the tech, media, marketing and agency sectors.

Mi3 was launched in April 2019 to distil and advance intelligent cross-sector conversations on global and local industry trends and developments that matter. 

Paul is also a contributing editor for The Australian Financial Review. He has covered media, tech, marketing and advertising for mastheads including Media in The Australian, The Sydney Morning Herald, The Age, The New Zealand Herald and Advertising Age (US). 

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