Gold Coast-based communications agency Zephyr PR has acquired PDPR Marketing and Creative as part of the firm's strategy to expand its presence and launch a new office in Melbourne.

PDPR Marketing and Creative, with a 15-year history, has been delivering communications campaigns both in Australia and internationally. The agency has worked with several national brands, including Lendlease, JLL, Mirvac, Gelatissimo, NAWIC, and KFC. Since its expansion into New South Wales in 2017, PDPR has delivered campaigns across various sectors such as property, retail, government, and tourism.

Zephyr PR, founded in 2021 as the PR arm of Revolution Creative Group, represents clients including Flannerys, Artesian Hospitality, Powercap, and Telair. The agency aims to evolve into a full-scale communications powerhouse with the support of Revolution Creative Group.

PDPR Co-Directors Annika Launay and Briana Cicchelli will continue to provide strategic direction at Zephyr PR.

Launay and Cicchelli said: "We are absolutely delighted with the acquisition. This new chapter will not only allow us to collectively grow and expand into new industries, but it will also see the team deliver an even higher level of service and skill to our existing client family."

CEO of Zephyr PR, Rebbecca Davis, said: "With the acquisition of an established firm like PDPR and the addition of our Melbourne office, we are now well equipped to accommodate our growing client footprint in the southern states and right across Australia and internationally." Davis further stated, "This marks an exciting new chapter for Zephyr PR, strengthening our expertise and expanding our capabilities. This growth reflects our commitment to delivering high-impact, results-driven communications while evolving as a leading force in the industry."

Davis said: "Zephyr PR and PDPR have always believed in communication that makes an impact, starts conversations, and sparks change. Coming together gives us the chance to reach more people, strengthen our media connections, and step into a new era of brand storytelling. With the combined strengths and experience of our teams, we’re ready to set a new benchmark in strategic PR."

Launay and Cicchelli added: "For over a decade, PDPR has worked with some of Australia’s most influential brands to shape narratives, build reputation, and drive commercial outcomes. Joining forces with Zephyr PR allows us to take that expertise even further, working alongside a team that shares our vision for building one of the most respected independently owned communications groups in Australia."

The acquisition was facilitated by Fleur Madden of The Ginsburg Firm.