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BritBox expands now,
British tales in Aussie homes,
New channels unfold.
Britbox overhauls platform and expands Australian content offering
BritBox Australia is evolving its platform, introducing a refreshed user experience and an expanded content catalogue to provide more value, choice, and exclusive British content to Australian viewers.
The platform now features three new exclusive, expertly curated linear channels. These additions are part of BritBox's strategy to enhance its offerings after nearly five years in the Australian market. The new content includes hundreds of hours of British drama and comedy, with new premieres added each month.
Among the new exclusive series are 'Agatha Christie's Towards Zero', 'Outrageous', 'Fear', and 'Death Valley'. Returning series include popular titles such as 'Shetland', 'The Bay', 'Call the Midwife', 'Death in Paradise', and 'Silent Witness'. Additionally, exclusive series like 'The Cleaner', 'Professor T', and 'Karen Pirie' are set to return this year.
The platform refresh also includes an evolved user experience, designed to make it easier for users to find and watch content. BritBox now offers three new channels: BBC First, BBC Entertain, and BBC Select. BBC First focuses on high-quality drama, BBC Entertain offers a mix of comedy, drama, and lifestyle content, and BBC Select features documentaries.
Executive Vice President of International Markets and General Manager of BritBox Australia, Moira Hogan, said: "This exciting new chapter for BritBox Australia features an expanded slate of exclusive UK shows and genre collections advancing our objective to be the best curators of British television, offering our customers more thoughtfully organised collections. We’re making it even easier to discover the best of British entertainment united by the same values of quality, authenticity, emotion and depth.
"Our customers told us they wanted more — more of the latest series, more quality dramas, comedies and mysteries, as well as more variety across genres. We’ve expanded the service with the aim of continuing to delight our existing fans and appeal to new customers. Our team has crafted a user experience that combines the best of on-demand viewing with a curated channel experience. So when you’re not sure what to watch, you can easily switch to one of our three streaming channels and the choice is instantly made for you."
The platform's expansion is designed to meet the evolving demands of audiences who are "seeking quality storytelling, world-class production, and authentic characters," according to Hogan. "Shows that can take viewers on a journey, perhaps provide an escape, start a conversation or change of perspective - that’s what we constantly strive to deliver here at BritBox."