Disability inclusion certification firm Inclusively Made is bringing together Australia's marketing and production leaders affirm inclusion as a standard practice in the advertising industry at launch events in Melbourne (Thursday 5 June) and Sydney (Wednesday 11 June).

The inaugural event was held at Boston Consulting Group in May 2024. During this event, several major Australian brands and creative agencies signed the Inclusion Commitment. This commitment is centred on increasing the authentic representation of people with disability in marketing campaigns, championing inclusive practices, and fostering partnerships with Inclusively Made.

Among the major brands attending the upcoming events are Pinterest, Woolworths, NAB, Bunnings, McDonalds, Amex, Commonwealth Bank, Mars, and Aldi. These companies are expected to play a significant role in advancing the goals set out by Inclusively Made.

Inclusively Made serves as an inclusion certification for film, television, and advertising. It ensures that people with disability are represented and engaged in creative industries. The initiative seeks to address the underrepresentation of people with disability in media and advertising content.

CMO, advisor, and host of the Sydney launch, Liana Dubois, said: "As marketing leaders, we shape how Australia sees itself and how business connects with consumers. When 20% of our population are people with disability yet remain largely invisible in our content, media, and advertising, we’re not just overlooking a significant part of our community we’re leaving growth, relevance, and loyalty on the table. The Inclusive marks a pivotal moment for Australia’s most influential brands to lead with both purpose and profit."

GM Marketing of Bupa and host of the Melbourne launch, Naomi Driver, said: "Inclusive marketing isn't just the right thing to do, it's smart business. At Bupa, we've seen firsthand how authentic representation creates deeper brand connection and trust with our communities. ‘The Inclusive’ brings together Australia's marketing leaders who understand that diverse voices don't limit creativity, they enhance it. When we commit to making inclusion business as usual, we're not just changing our campaigns—we're changing our industry for the better."

CEO of Inclusively Made, Paul Nunari PSM, said: "Individual efforts, while meaningful, can only achieve so much. It's only when we all come together; brands, agencies, and production leaders, that we can systematically change an industry for good. ‘The Inclusive’ represents this collective commitment to making authentic disability representation business as usual across Australian media. Together, we're not just creating better content; we're building a more inclusive industry that reflects the true diversity of our nation."