Budget Direct's ongoing Insurance Solved series lands with another interation today in the shape of 'Man Cave', developed by 303 MullenLowe and featuring recurring characters Sarge, Jacs, and Chief.

The 'Man Cave' campaign is being broadcast across several platforms, including television, cinema, broadcast video-on-demand (BVOD), online channels, social media, OOH, and radio.

The storyline follows three characters as they investigate the disappearance of an individual who retreats to his basement in search of the best insurance quote.

The Insurance Solved campaign, in which 'Man Cave' sits, was awarded Gold for Long Term Effects and Gold for Brand Value at the 2024 Australian Effies.

Bart Pawlak, Chief Creative Officer at 303 MullenLowe Sydney, commented on the campaign's objectives. "The data is quite astounding. Millions of Aussies receive a high-priced renewal and yet they seem trapped by the misconception that switching is too time consuming or not even worth it.

"Man Cave is designed to remind them that quoting Budget Direct first is often the shortest route to finding a cheaper quote, in a tone that they’ve come to appreciate and expect from the brand," he said.

Jonathan Kerr, Chief Growth Officer at Budget Direct, highlighted the campaign's focus on key insurance proof points. "It’s not easy to address the big three insurance proof points in one advert, while maintaining our entertaining and distinctive style, but I feel we just might have achieved it with Man Cave. It covers saving money, saving time and squarely addresses the insurance moment of truth, by confirming Budget Direct paid out over $1.5 Billion on claims in the last 12 months."

The 'Man Cave' campaign has already gained traction, ranking third in TRA's list of Australia's favourite ads from the past 12 months. The film is available for viewing on YouTube, providing an additional platform for audience engagement.