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Rugby World Cup final makes Ten, Australia (and New Zealand), happy

By OzTam data -

4 November 2019 2min read

Network Ten Rugby World Cup

By OzTam data -

4 November 2019 2min read

Saturday's Rugby World Cup final delivered big numbers for Ten, as a kinder time zone and the prospect of England taking a beating ensured the game and presentation were the top two  shows and across all key demographics on the night, according to overnight ratings data.

Having outmatched Australia and out-manoeuvred New Zealand, English ex-pats, the majority of whom seem to work in media, were likely anticipating a victory against the Springboks, and looking ahead to four years of bragging rights.  

Thankfully, the South Africans delivered not just for Ten and its advertisers, but 30 million Australians and Kiwis. 

The numbers:

  • Live game achieved a national average audience of 763,000.
  • Highest audience for a Rugby World Cup Final since 2011.
  • Game + Presentation were the top two shows in under 50s and all key demos across the night.
Source: OzTAM and Regional TAM. Overnight.
Let’s go. What do you think?

By OzTam data -

4 November 2019 2min read

Market Voice

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Orlando Wood

Chief Innovation Officer, System1 Group

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Orlando Wood is the author of the ground-breaking 2019 advertising bestseller, Lemon, and chief innovation officer at advertising research firm System1. Wood says  even as consumers shift from fear to sadness and anger, System1’s global consumer tracking studies show they’re ok with ads during COVID-19. But what ads are working?

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By Orlando Wood - Chief Innovation Officer, System1 Group