Rugby World Cup final makes Ten, Australia (and New Zealand), happy
Saturday's Rugby World Cup final delivered big numbers for Ten, as a kinder time zone and the prospect of England taking a beating ensured the game and presentation were the top two shows and across all key demographics on the night, according to overnight ratings data.
Having outmatched Australia and out-manoeuvred New Zealand, English ex-pats, the majority of whom seem to work in media, were likely anticipating a victory against the Springboks, and looking ahead to four years of bragging rights.
Thankfully, the South Africans delivered not just for Ten and its advertisers, but 30 million Australians and Kiwis.
- Live game achieved a national average audience of 763,000.
- Highest audience for a Rugby World Cup Final since 2011.
- Game + Presentation were the top two shows in under 50s and all key demos across the night.