WPP’s Mindshare and Wunderman Thompson win Click Frenzy
After a competitive pitch, Mindshare has won the account for Click Frenzy, the online e-commerce business creating Australia's own version Black Friday and Cyber Monday in one.
What you need to know:
- Mindshare has won the media account for Click Frenzy.
- Wunderman Thompson has won the creative pitch, including brand strategy and architecture, as well as communications work.
- Click Frenzy, founded in 2012, runs four online mega sales each year. It had previously used two agencies for on- and offline media.
Mindshare has won the media account for Click Frenzy after a competitive pitch, handling on- and offline duties, while WPP stablemate Wunderman Thompson takes on creative, brand strategy and communications work.
Click Frenzy was launched in 2012 by Grant Arnott, who, inspired by Black Friday and Cyber Monday in the US, wanted to create a similar online shopping experience for Australians. It now runs four online mega sales events per year.
Mark Salzmann, Click Frenzy’s Marketing Manager, said the firm aimed to leverage Mindshare's "innovative media targeting" and Wunderman Thompson's ability to “unlock our future potential”.
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