Media.Monks, the operating brand of S4Capital, has partnered with Salesforce to release a report titled 'Generation AI: The Path to Agile and Empowered Marketing Teams'.

The report offers a comprehensive guide for marketers to leverage artificial intelligence (AI) in their operations, transforming the customer journey within a privacy-safe CRM environment.

The 'Generation AI' report addresses the challenges and barriers to AI adoption, including security risks and data protection concerns. It offers insights on how to design AI solutions that integrate several technologies for maximum efficiency. The report also provides guidance on how marketers can use AI to connect consumer insights to creative touchpoints and deliver experiences that generate more data.

"AI will redefine our industry, but it can be hard for CMOs to cut through the noise to unlock immediate value with solutions that will stand the test of time," said Henry Cowling, Chief Innovation Officer at Media.Monks. This report aims to provide the clarity needed for marketers to navigate the AI landscape effectively.

Marc Mathieu, Senior Vice President of AI Transformation & Vice Chair at Salesforce, also expressed optimism about AI's potential to transform the industry. The report answers key questions about the future of marketing teams, their tasks, and how they can plan for the future.

Media.Monks is part of S4Capital plc, established by Sir Martin Sorrell in May 2018. The 'Generation AI' report is available for download on Mediamonks.com.