The Hallway lands carmaker GWM, Havas out
Chinese carmaker GWM has appointed The Hallway as agency of record to manage brand strategy, advertising, digital, social and CRM.
What you need to know:
- The Hallway wins GWM, replacing Havas.
- More launches planned for 2022
The Hallway has won brand strategy, advertising, digital, social and CRM for carmaker GWM, the Chinese automaker formerly known as Great Wall Motors.
The firm is now the world's largest auto manufacturer by market capitalisation and one of Australia's fastest growing brands, with more model launches slated for 2022.
GWM head of marketing and communications Steve Maciver said The Hallway's "depth of automotive experience shone through as did their practical knowledge of digital transformations". He thanked outgoing incumbent Havas Melbourne for helping to establish and grow the brand in ANZ.
The Hallway last week launched a new specialist performance marketing division, THPD, focused on creative content optimised for direct response digital channels.
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