Melbourne-based startup Teer has introduced a new media aggregation service designed to streamline the process of identifying and executing media opportunities for agencies and suppliers. The digital platform aims to connect independent agencies with media owners, offering a comprehensive view of market opportunities.

Teer's platform is tailored to facilitate rapid execution of campaigns, addressing challenges within the marketing and communication sectors. It delivers leads from agencies to sales teams and provides opportunities for brands from media owners, thereby reducing the time spent on uncovering and reviewing potential media opportunities.

The platform has already onboarded over 30 independent agencies, including Spinach, Murmur, and RyvalMedia. Major media owners such as QMS, Nova, and News Corp have also joined the platform. Teer plans to introduce additional features aimed at transforming the way direct media is traded and simplifying processes for agencies.

Founder and CEO of Teer, Usman Khan, stated: "Teer was created to make media buyers and sellers more powerful than ever, connecting agencies and media owners to live leads in minutes rather than days. If you’re not using Teer, you’re essentially handing deals to your competitors."

Group Sales Director at News Corp, Ryan Cooke, commented: "With Teer, we are across every part of the market with the platform helping our teams to focus exactly where they need to on any given day."

Operations Director at Murmur, Tara DeLuccia, said: "Teer gives us an instant snapshot of what's available in the market at any given time. It has become an essential part of our planning process."

"Teer gives the industry the shot in the arm it desperately needed and absolutely deserves," said Khan.