New Salesforce CEO is Suncorp's former $2m woman
Salesforce has created a new role for Pip Marlow, former Suncorp CEO, Customer Marketplace, as its first Australia and New Zealand CEO.
- Marlow resigned from Suncorp last week after her former CEO Michael Cameron left in May following investor unease at his digital Marketplace strategy - an Amazon-like market for financial services beyond Suncorp products and brands, led by Marlow.
- Marlow is a former Microsoft Australia managing director
- Salesforce global CEO and founder Marc Benioff sang Marlow's praises: "Pip is one of the most well-respected business leaders in Australia and New Zealand," he says.
- Marlow remains a non-executive director of the Australian Rugby Union
There was probably more to Pip Marlow's comments in the AFR in June than meets the eye about an obsessive fear and avoidance of innovation failure among senior Australian company executives, boards and the investment community. Marlow - on a base package of $2m - was part of Suncorp's grand plan to do an Amazon in financial services with its "Marketplace" strategy. But the architect and former Suncorp CEO Michael Cameron resigned in May. Marlow told the AFR a few months back that unlike Australia, Silicon Valley "expected smart, honest failure".
For all the talk about disruption, innovation and consultant-led transformation programs, big Australian companies keep choking. Over at Salesforce, Marlow, a former Microsoft Australia boss, will be in her element. But she will have to deal with rising frustration among brand owners about matching the tech-led dream Salesforce sells to real-world implementation and success on the ground. Suncorp will provide plenty of context for her on that.
Building mental availability in audio has never been more challenging. Once-traditional radio businesses are now competing with video, streaming and social media content – but audio has some powerful strengths in that battle. As NOVA Entertainment’s Adam Johnson writes, the ‘Place’ in McCarthy’s ‘Four Ps’ is key with quality content and ubiquitous access –physical availability – driving marketers’ goals through audio.
Patagonia’s repairs, New Balance’s leather leading as consumers’ vote with wallets for future value – conscience and commerce key
What can Benjamin Franklin, the ‘Green Revolution’ and consumer purpose teach us about future value? A lot, writes VMLY&R’s Troy Nicoll. In the third instalment of VMLY&R’s value series, he says brands that move last will be remembered – negatively. And those that understand ‘value’ as being a holistic, long-term relationship with consumers – like Patagonia and New Balance – will help reimagine marketing thinking. People are already voting with their wallets out of principle, identity, and survival.
There’s an unfair image of Millennials out there that paints them as poor financial managers, economics journalist Jess Irvine says. But they’re hungrier for information and advice than any generation before them. Despite this, a new survey from Nine has found that they’re becoming less sure of themselves. And with more than seven million Australians aged 18 to 39 set to inherit $320,000 each over the next 20 years – that’s $3.5 trillion in total – the brands that share smart information that doesn’t oversimplify things can help these Millennials – and themselves.