Australian lifestyle brand P.E Nation has appointed independent agency WiredCo to manage its global end-to-end affiliate marketing efforts across Australia, the United States, and the United Kingdom. The partnership will see WiredCo implement its proprietary 'Brandformance' approach to drive business growth for P.E Nation.

Founded in 2016 by Pip Edwards and Claire Greaves, P.E Nation is renowned for its contribution to the 'athleisure' movement, which blends activewear with style. The brand has gained significant traction in the fashion industry, appealing to consumers seeking versatile and fashionable activewear options.

Founder and Managing Director of WiredCo, Angela Hampton, said: "P.E Nation is a brand I’ve always wanted to work with, for a number of reasons. A female founded business that’s experienced exponential growth in less than a decade is wildly impressive and on a personal level, I’ve been a fan of the brand since the beginning, so winning P.E Nation is a big win for us and for me personally."

WiredCo's client portfolio includes notable brands such as The Iconic, Pizza Hut, R.M.Williams, Red Bull, Peters Ice Cream, Georg Jensen, and Indeed. The agency's strategic approach to affiliate marketing has reportedly led to significant revenue growth for its clients.

"Our strategic approach to affiliate marketing has seen some of our key clients achieve incremental revenue growth into the 8 digits. It’s a proven channel, our approach is proven, and we look forward to growing this channel for P.E Nation," said Hampton.