Flam, a company focused on mixed-reality advertising using AI, has successfully raised US$14 million in a Series A funding round. The funding aims to enhance its AI infrastructure for marketers.

Flam's platform is currently utilised by over 100 global brands, including notable names such as Google, Samsung, and Emirates. The platform reaches an audience of 580 million users worldwide. Flam's technology is designed to transform passive consumption into active engagement through interactive media. The latest funding round was led by RTP Global, with participation from Dovetail and other existing investors, bringing Flam's total funding to $22 million.

The company is in the process of scaling its app-less GenAI infrastructure. This development is intended to enable brands to create high-fidelity mixed reality experiences quickly and easily. Flam's platform allows brands to launch interactive content via QR codes or links across various touchpoints, including digital, broadcast TV, mass media, and retail, without the need for app downloads.

Flam plans to expand its partner program for creative studios and global platforms. This expansion aims to enable Fortune 500 brands to transition from pilot projects to rapid global roll-outs. Upcoming product developments include GenAI-driven 3D asset generation, which aims to democratise mixed reality deployment at scale. Additionally, Flam is working on an enterprise suite of products across various industries.

The company currently employs over 120 people and anticipates growing to over 180 employees by the end of 2025. This growth will support expansion efforts across the U.S., Europe, and Asia. Flam was founded in 2021 by BITS Pilani alumni Shourya Agarwal, Malhar Patil, and Amit Gaiki. The company is headquartered in San Francisco and Bengaluru.

RTP Global, an early-stage venture capital firm, already has notable investments in companies such as Datadog, DeliveryHero, Cred, and SumUp.

"The time for MR is now — and Flam is uniquely positioned to lead this wave," Nishit Garg, Partner at RTP Global, stated. "What excites us is not just the technology, but the clarity of vision and speed of execution. Shourya, Malhar and team are building a category-defining company—and we’re excited to be part of their journey in this next phase of growth."

Shourya Agarwal, co-founder and CEO of Flam, commented, "Our mission is to turn every touch-point — Digital, Broadcast TV, Mass Media, Retail, Stadium Fan engagements —into an interactive digital experience." He further added, "The World is meant to be experienced. Immersive media shouldn’t just be a video. That said, the creation of immersive media should be as easy and ubiquitous as a video. Flam is here to power enterprises precisely for this."

Amit Gaiki, co-founder and CTO of Flam, highlighted the technological advancements, saying, "This capital unlocks the next chapter of Flam’s deep‑tech roadmap. Our edge‑compute architecture already streams hyperreal mixed‑reality in under 300 ms; the next milestone is a fully generative pipeline that lets brands create, personalise, and publish Digital & 3D experiences on the fly—secure and at scale."

Amal Parikh, Managing Director at Dovetail, expressed confidence in Flam’s potential, stating, "With Limitless applications, strong execution and clear vision we believe Flam is set to redefine how brands connect with consumers."