Australian independent digital marketing agency Orange Line has entered into a partnership with Sports Research, a US-based health and wellness brand. The collaboration will see Orange Line spearheading a comprehensive full-funnel digital strategy aimed at boosting e-commerce growth for Sports Research.

Founded in 1980, Sports Research is a family-owned company headquartered in Los Angeles, California. The brand boasts a portfolio of over 300 premium nutritional supplement SKUs and workout products. The partnership with Orange Line is part of the agency's strategic expansion into the US market, further cementing its position as a leader in performance-driven digital marketing solutions for global clients.

Orange Line's digital strategy for Sports Research will encompass a range of services. These include search engine optimisation (SEO), conversion rate optimisation (CRO), email and SMS marketing, web development, data and analytics, and paid media. This multifaceted approach is designed to enhance the online presence and sales performance of Sports Research.

UI/UX Designer at Sports Research, Marshall Spellmeyer, said: "Partnering with Orange Line has been an exceptional experience. They bring stellar organization in their ways of working, clear communication, and a truly enjoyable team dynamic. Their innovative, forward-thinking strategies consistently adapt to evolving market and technology trends, keeping our brand ahead of the curve. Every interaction with Orange Line reflects a commitment to excellence and insight, making collaboration both effective and genuinely fun to partner with such a great team. I'm confident we'll see rapid success partnering with Orange Line and value their team tremendously."

The collaboration is facilitated by Orange Line's team members who are based in both Sydney and Los Angeles, allowing for seamless, real-time support across time zones. This geographical distribution is intended to provide continuous support and adaptability to the needs of Sports Research.

Co-Founder at Orange Line, David Klein, said: "We're really excited to work alongside Sports Research during this important phase of growth. With our team members based in both Sydney and LA, we're able to offer seamless, real-time support across time zones. Combined with our data-driven approach and strong commercial focus, we're well-placed to help accelerate their growth and deliver long-term impact."