Paramount Australia has entered into a partnership with Magnite to provide programmatic access to the ad-supported streaming TV inventory of Paramount+ in Australia. It marks the first instance of programmatic access being available for Paramount+'s premium streaming inventory in the Australian market.

Paramount+ offers a diverse range of content, including local original series, global hit shows, popular movies, and live sports. The partnership will utilise Magnite's SpringServe video platform alongside Paramount's mediation capabilities to streamline advertiser access to the streaming inventory.

Head of Programmatic at Paramount Australia, Milan Blazevic, said: "As the Paramount+ ad tier continues to expand its footprint in Australia, we are committed to offering innovative ways for advertisers to connect with our engaged, high-value audiences. By partnering with Magnite, we are unlocking programmatic access to our premium inventory in this market for the first time, providing advertisers with greater flexibility and efficiency in their media buying strategies."

Managing Director, ANZ at Magnite, Yael Milbank, said: "Magnite is dedicated to driving streaming TV innovation, and our partnership with Paramount+ will unlock access to one of Australia’s most compelling streaming platforms through our industry-leading technology offering brands a first-mover advantage.

"As programmatic CTV adoption accelerates, this partnership will empower advertisers with smarter automation, enhanced targeting, and more effective data-driven buying strategies for greater efficiency in campaign execution."