Simon Davies has been appointed as the President of SAP Asia Pacific (APAC), a newly-created region within SAP SE. Davies will be based in Singapore and will be responsible for overseeing strategy, operations, people, sales, services, partners, and profitability across the Asia Pacific region.

The APAC region for SAP encompasses market units in Australia and New Zealand, Greater China, India, Japan, Korea, and Southeast Asia. SAP maintains 78 offices and employs more than 31,000 people within this region. The company provides services to leading customers such as NEC Corporation, Coles Group, Wipro, Fujitsu Limited, Shiseido, Hyundai Motor Company, Kia Corporation, Himalaya, Cochlear, and Japan Airlines.

Davies brings 25 years of experience in building, selling, and implementing IT solutions in the Asia Pacific region. Prior to this appointment, he held the position of Senior Vice President and General Manager of Asia Pacific and Japan at Splunk for over three years. Additionally, Davies is a board member of several pre-IPO technology companies and a member of the Australian Institute of Company Directors (MAICD).

Paul Marriott, the previous President of SAP APAC, is returning to Europe after five years in the role. Under Marriott's leadership, SAP APAC established significant momentum in the region.

Manos Raptopoulos, Chief Revenue Officer for APAC, EMEA, and MEE, commented on the leadership transition: "Our next chapter is being fuelled by accelerated cloud and AI innovation, underpinned by our purpose, our people, and our partnerships. Simon combines experience in Asia's fast-growth, innovation-hungry markets with proven expertise in building high-performance, diverse, and inclusive teams. I'm confident that, under Simon, SAP APAC will build on the tremendous momentum established during Paul's leadership and continue to be a catalyst for innovation and supporting customer success."

Davies said, "I'm very excited for this new chapter to begin. Across Asia Pacific and Japan, we see forward-thinking businesses accelerating strategic transformation supported by SAP. Establishing a solid foundation in the cloud and leveraging business data is the gateway to exploring new avenues of growth in areas like artificial intelligence, data analytics, and sustainability."

SAP is recognised as a global leader in enterprise applications and business AI, with a history spanning over 50 years. The company's focus on cloud and AI innovation is seen as a driving force for its next chapter of growth and development in the APAC region.