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Val Morgan Outdoor warms up for health club reopening with ‘Active Nation at Home’

By Press release - VMO

18 May 2020 1min read

By Press release - VMO

18 May 2020 1min read

Val Morgan Outdoor (VMO) has partnered with one of Australia’s leading personal trainers to launch an online version of its popular ‘Active Nation’ program for employees of the media industry.  

The Australian Government has announced gyms and health clubs will begin to reopen once states and territories move into Stage 2 of the eased coronavirus restrictions plan.

VMO is warming up for the reopening of these facilities by hosting its ‘Active Nation at Home’ sessions, which will be led by Fitness First personal trainer, Kristy Curtis. Facilitated by Zoom and beamed directly into participant’s living rooms, the free program kicks off today and will feature two 30-minute sessions each week over the next four weeks.

“Australians are really missing the health club environment at the moment, and so we wanted to play a part in bringing the agency community together by offering them access to virtual group training,” Geoff Cochrane, National Sales Director VMO said. “

If you’d like to participate in ‘Active Nation at Home’, contact your VMO Active account manager.

Let’s go. What do you think?

By Press release - VMO

18 May 2020 1min read

Market Voice

Less price promotion and product-focused ads doing better in COVID; public wants to hear from brands

Orlando Wood is the author of the ground-breaking 2019 advertising bestseller, Lemon, and chief innovation officer at advertising research firm System1. Wood says  even as consumers shift from fear to sadness and anger, System1’s global consumer tracking studies show they’re ok with ads during COVID-19. But what ads are working?

Go deeper 10min read

Orlando Wood

Chief Innovation Officer, System1 Group

18 May 2020 10min read

Less price promotion and product-focused ads doing better in COVID; public wants to hear from brands

Orlando Wood is the author of the ground-breaking 2019 advertising bestseller, Lemon, and chief innovation officer at advertising research firm System1. Wood says  even as consumers shift from fear to sadness and anger, System1’s global consumer tracking studies show they’re ok with ads during COVID-19. But what ads are working?

Go deeper 10min read

By Orlando Wood - Chief Innovation Officer, System1 Group