'Privacy first' search intelligence firm Captify hires Amobee's Krish Raja to grow Australian business
Amobee's Krish Raja has been appointed as Australian General Manager of global search intelligence and data business, Captify.
What you need to know:
- Former Amobee exec Krish Raja has joined global search intelligence and data business Captify.
- Taking over as local GM, Raja will be responsible for growing the business in Australia.
Global search intelligence business Captify has named Amobee executive Krish Raja as General Manager to lead its Australian operations.
Raja will be responsible for the company's suite of privacy-first search intelligence products across audience planning, programmatic media activation and insights in a post-cookie world.
Captify uses its technology to connect real-time searches from more than two billion consumers. It claims to be the largest independent holder of search data outside of Google.
Raja served as Director, Product & Platform Strategy for Amobee, working on its connected TV and video products, as well as sales, marketing and analytics.
He exited the business prior to the departure of Amobee's local boss Liam Walsh.
“What I loved about Captify straight off the bat was that the core value proposition is unique, highly focused and ready for the future of a cookie-less consented world ," said Raja. "And the products are really well thought out from the perspective of the programmatic ecosystem."