The Australian Talent Index’s 2024 Top Talent Report has been unveiled by Talent Corp, highlighting Australia's top broadcast and overall talent across broadcast, theatre, and sport.

The Index is a comprehensive talent measurement system that assesses consumer awareness, attitudes, and sentiments towards a range of Australian talent.

Over 7,000 Australians were surveyed by Lewers Research, rating more than 400 personalities. The Australian Talent Index is calculated by subtracting the proportion of people who disliked a personality from those who liked or loved them, giving each a score ranging from -100 (universally disliked) to +100 (universally liked).

Robert Irwin has been named Australia’s most popular broadcast personality. In the overall celebrity list, Hugh Jackman took the top spot, followed by Chris Hemsworth, Nicole Kidman, and Margot Robbie. The report also includes categories such as most trusted, most likeable, most authentic, and most controversial.

Robert Irwin expressed his excitement about the recognition, stating, “I’m so excited to be honoured with the top spot in broadcast in this year’s Top Talent Report. Having an even greater platform to share my family’s message of conservation means the world to me.”

Mark Noakes, Talent Corp Managing Director, explained the unique approach of the Talent Index. “The Talent Index is unique combining like and dislike into a single powerful metric. We developed the index to respond to the growing needs of studios, media operators and marketers to have access to a reliable, robust, and affordable way of measuring a personality’s appeal with an audience. Social media measurement is one dimensional and just not cutting it in 2024. We were excited to see Robert Irwin top the Talent Index for the very first time. It demonstrates that he is significantly more liked than disliked by audiences nationally. That makes him a great choice for Network 10 to cast him in the forthcoming series of I’m A Celebrity…Get Me Out Of Here.”

Lisa Lewers, Lewers founder and Managing Partner, emphasised the importance of the Index for media and marketing companies. “We are excited to be involved for another iteration of the Australian Talent Index. It's a comprehensive lens into how talent makes Australians feel. In today's competitive market, every marketing dollar must yield maximum impact. For media and marketing companies, understanding the true influence of celebrity endorsements and appearances is not just desirable - it's essential. In a world where the allure of celebrity partnerships and influencers is undeniable, the true impact of these collaborations often remains masked in uncertainty. Through data-driven insights, media and marketing companies gain invaluable insights into the preferences, behaviours, and influence of celebrities on Australians.”

Talent Corp was formed in April 2020 by former Macquarie Media executives and commissioned the first Top Talent Report in 2022 in conjunction with Lewers Research, a research, insights and strategy firm established in 2005.