Nine signs new sponsors Ford and Catch.com.au as The Block returns for its 16th season
Nine has named the major sponsors for the 16th season of The Block.
The 2020 season of the long-running home renovation show will see Ford and Catch.com.au join for the first time as major partners.
Brands including Aldi, hipages, Lite n’ Easy, Mitre 10, Suncorp, McCafé, Domain, BlueScope and the a2 Milk Company have all renewed their exclusive partnerships following the success of previous seasons.
The new major partnerships for 2020 include:
- Catch.com.au, putting a fun spin on delivering anything and everything to the contestants throughout the series.
- Ford Australia, joining The Block as the official automotive partner this season. Showcasing a portfolio of vehicles including the Ford Everest SUV, Ford Ranger pick-up and Transit Custom Van.
“We are thrilled to welcome back these major returning brands for our 2020 season, but we are equally excited to have new brands come on board for the journey. The show consistently delivers results for our clients and that is why we continue to see them returning year after year,” said Nine’s Director of Powered, Liana Dubois.
The marketing and publishing worlds continue to watch with anticipation and unease as the rules of digital marketing are overturned via the recent Apple iOS changes and the impending cookie crumble. As the demand for greater privacy and transparency regarding access and use of personal data grows, after years of normalising tracking consumer behaviour online via apps and the web, the tide is turning. Consumers are now more informed and able to make the choice as to whether they accept these terms, whether the value exchange for use of their data is worth it, and the resounding answer appears to be no. So where does that leave the world of audience targeting?
The data doesn’t lie: women are feeling confident and empowered when it comes to purchasing cars, but according to the latest research, the automotive marketing industry still has a long way to go to catch up.
Are Media has dug into the data from its inaugural HERpulse Auto survey to reveal that although the majority of women are the key decision-maker when it comes to buying a car for the family, many still feel patronised and unrepresented throughout the marketing and sales cycle.