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News 26 Aug 2019 - 1 min read

News media see cross platform audience growth

By NewsMediaWorks - Media release
News Media Works

Australia's news publishers now reach 15.5 million Australians, representing 83 per cent of the population aged 14+, across measured digital platforms, June 2019 Emma data suggests.
 
Print readership stands at 11.8m, around six in ten people.

NewsMediaWorks CEO, Peter Miller, said harnessing both print and digital "can deliver some of the best and most innovative solutions available for advertisers. Complementary platforms provide increased relevance, innovation and in-depth story telling ability, which is why we remain the most trusted media channels in the country".

 

 

See June audience figures for the top 10 most read mastheads below:

News Media Works
 
Sources:
1. emmaTM, Survey conducted by Ipsos Connect, People 14+, 12 months ending June 2019. Print Readership based on last four weeks with the exception of community and minor regional titles which are based on Average Issue Readership. Trends compared with 12 months to June 2018. All digital new media readership based on last four weeks. The digital audience numbers within the above TAR are reported only if they meet the sample size
thresholds agreed between Nielsen and TRW.
2. News media is defined as member companies of NewsMediaWorks, including Nine Entertainment Co, News Corp Australia, Seven West Media’s West Australian Newspapers, The Guardian and The Saturday Paper.
3. ADTRUST; AdTrust Wave 3 research IPSOS Connect November 2018: Online questionnaire: n= 2503 Australians
aged 18+ Nationally representative.

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