BMF has appointed Google's Simone Takasaki to the newly created role of Head of Creative Services and Integrated Production.

Takasaki, who spent four years as Google APAC’s Head of Production, Brand Studio, will now work across BMF and its portfolio of clients to drive efficiency and effectiveness throughout the production process.

She will work alongside fellow Google alumni, Tara McKenty, who joined the agency in May 2023 as Chief Innovation Officer after more than a decade with the tech giant.

BMF CEO, Stephen McArdle, said: "Simone is somewhat of a production unicorn. She has progressive tech and digital production skills as well as extensive experience leading production at a world-class creative agency. Simone’s skillset, ambition, and credibility makes her the perfect person to enhance the holistic agency process and further drive our innovation offering alongside our Chief Innovation Officer Tara McKenty."

Prior to her stint at Google, Takasaki spent nine years at Wieden+Kennedy Portland and Tokyo as a Production and Operation Lead.

Takasaki said: "BMF has an incredibly strong reputation for its creativity, culture, and craft. After four years working in big tech, I couldn’t be more excited to be joining an agency with such a strong reputation in not just its creativity but its effectiveness."