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By Paul McIntyre - Executive Editor

15 March 2020 6min read

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By Paul McIntyre and Josh McDonell - Mi3

9 March 2020 3min read

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By Paul McIntyre - Executive Editor

23 February 2020 5min read

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Why this Australian CMO just chose Bangalore over San Francisco

By Paul McIntyre - Executive Editor

17 February 2020 4min read

By Paul McIntyre - Executive Editor

17 February 2020 4min read

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By Paul McIntyre - Executive Editor

16 February 2020 5min read

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By Paul McIntyre - Executive Editor

27 January 2020 6min read

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Direct-to-consumer start-ups will lead charge to building brands via programmatic

By Paul McIntyre - Executive Editor

20 January 2020 6min read

By Paul McIntyre - Executive Editor

20 January 2020 6min read

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By Paul McIntyre - Executive Editor

2 December 2019 5min read

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By Paul McIntyre - Executive Editor

24 November 2019 7min read

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By - Media i

18 November 2019 4min read

Market Voice

Less price promotion and product-focused ads doing better in COVID; public wants to hear from brands

Orlando Wood is the author of the ground-breaking 2019 advertising bestseller, Lemon, and chief innovation officer at advertising research firm System1. Wood says  even as consumers shift from fear to sadness and anger, System1’s global consumer tracking studies show they’re ok with ads during COVID-19. But what ads are working?

Go deeper 10min read

Orlando Wood

Chief Innovation Officer, System1 Group

18 May 2020 10min read

Less price promotion and product-focused ads doing better in COVID; public wants to hear from brands

Orlando Wood is the author of the ground-breaking 2019 advertising bestseller, Lemon, and chief innovation officer at advertising research firm System1. Wood says  even as consumers shift from fear to sadness and anger, System1’s global consumer tracking studies show they’re ok with ads during COVID-19. But what ads are working?

Go deeper 10min read

By Orlando Wood - Chief Innovation Officer, System1 Group