Danny Bass has been conducting executive leadership offsites for media and agency top brass in recent weeks. It won’t be music to some ears but he’s convinced those that can get their people back in the office, or at least physically interacting
Significant consolidation is likely in the coming months as agency groups adapt to the post-COVID environment and scramble to integrate greater data and e-commerce capabilities into more traditional shops while cutting costs, says Clemenger BBDO Executive Chairman Robert Morgan.
When former Coles marketing heavy Amber Collins was approached by Australia Post to take the CMO role, she immediately said ‘no thanks’. But former News Corp exec and Collins’ new boss, Nicole Sheffield, eventually got her way. Collins unpacks her
