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Coca-Cola, Toyota, Nestle provide us valuable lessons, right now
At Nestle early in my career as a brand manager during the last recession, the company’s philosophy was to increase spending through the downturn, talk to consumers and drive brand awareness. Throughout this period Nestle kept advertising and used the increase in spend to come out the other side even stronger.
So where does this leave us today, and what should advertisers be thinking in the midst of such a difficult situation?
Go deeper 4min read
Coca-Cola, Toyota, Nestle provide us valuable lessons, right now
At Nestle early in my career as a brand manager during the last recession, the company’s philosophy was to increase spending through the downturn, talk to consumers and drive brand awareness. Throughout this period Nestle kept advertising and used the increase in spend to come out the other side even stronger.
So where does this leave us today, and what should advertisers be thinking in the midst of such a difficult situation?
Go deeper 4min read