BVOD and CTV are flying, but the lack of a cross-screen measurement is clipping the industry’s wings. Some buyers, however, are getting ahead of the game today.
Launching just as Covid hit, outdoor company QMS’ proprietary audience platform DYNAMiQ, provided clients with a deeper understanding of consumer behaviour and movements that proved more valuable than could have ever been anticipated at the time.
Music videos changed TV in the 80s. Now, they are changing the way advertisers reach audiences that are proving to be increasingly elusive on other platforms. Vevo CTV, with 30% year-on-year growth in viewership, is a major opportunity that combines
Next year programmatic outdoor will disrupt the way marketers plan, buy and optimise out of home media. VMO believes its automated trading solution, underpinned by robust third-party verified impression data, will drive double digit growth and enable marketers to bring
With a newly combined Bauer and Pacific Magazines portfolio, Are Media CEO Brendon Hill says the private equity-backed publisher will heavily invest in consumer marketing for its print magazine mastheads, fast-growing e-commerce ventures and listing and review sites. Magazine subscriptions
TV viewing habits are shifting faster than ever. Post-Covid, research suggests people are cutting the cord four times faster, creating further audience fragmentation. Advertisers recognise they must sprint to catch up – and the media industry is scrambling to create
Covid-19 means retail brands must adapt to survive in a consumer environment that has changed permanently. Think TV CEO Kim Portrate says TV and digital are a powerful combination – and might just save Christmas for retailers.
As TV and video converge, Nestlé’s switch to a cross-screen planning strategy is enabling more flexibility, according to Antonia Farquhar, head of media, content and data at the FMCG giant. Yet across industry, trading and measurement of linear
Australians do like their television: according to a ViacomCBS study, 88% find comfort in TV, compared to a global average of 66%. We’re also more excited by the options we have on TV now, well, 83% of us are, which
10 Shake has a daring “night and day” content split but there’s another breakout for broadcaster multichannels – a new form of “advertising architecture” that bakes in lower adloads and new ad pods for the younger set.
Australia’s response as a nation to Covid-19, the droughts and the bushfires – everything that 2020 has thrown our way – has been an inspirational demonstration of comradery. We’ve given ourselves an opportunity to show the rest of the world
As marketers wrestle with difficult decisions about how and where to advertise during and post-Covid, here's a fast refresher on three critical audience methodologies that underpin everything: behavioural, surveyed and modelled. Today, robust, reliable audience measurement has never been more
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