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News Analysis 1 Dec 2020 - 6 min read

As CHEP boss Chris Howatson makes a break for independence, 2021 is shaping up to be the year indie agencies whet post-Covid corporate appetite for change, agility and fresh ideas – and step into markets traditionally the preserve of holding companies and their networks. Leaders and founders at Akcelo, Akkomplice Group, Bastion Collective, Bear Meets Eagle on Fire, Cummins & Partners, CX Lavender, Hardhat, Hatched Media, iNC Digital Media, Magnum and Co., RyanCap, Ryval Media, Shadowboxer, Special Group, The Hallway, The Royals, Thinkerbell and This Is Flow welcome Howatson and co to the fray - and an increasingly competitive environment where the old rules are being remade.

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