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EPISODE 74

Ex-Woolworths, Myer, Quantium customer loyalty boss takes on Ehrenberg-Bass and explains why loyalty schemes need a reboot

Even the discount-averse Apple uses Bernard Wilson’s company to move product. The one-time investment banker - who was part of a consortium which made a failed hostile bid for Qantas -  lead Woolworths’ first attempt at a loyalty program, which also didn’t work. The second version did. After stints at Myer and Quantium, the new CEO of cash-back trailblazer, Cashrewards, says as brands and companies chase the Covid-fuelled e-commerce surge, loyalty programs need a rebrand and retailers and marketers need a rethink on loyalty. Cashrewards customer base is up 40% this year and he’s about to go hard on building the brand, more customers and an IPO.    
podcastone
Apple Podcast
12 October 2020 35 min listen

Meet Your Host

By Paul McIntyre

Executive Editor