What happens when you spend 2020 at home with a baby and a toddler and a virus that stopped village life? For Arnott’s Group Marketing Manager Kate Wright, it was reality. Here’s her personal account about the darkest of days and what she learnt about deleting social media apps, herself, NZ Prime Minister Jacinda Ardern and leadership.
IAG chief marketer Brent Smart says companies which invested in brand building through Covid will soon reap their rewards. For IAG it was a no brainer – no demand for insurance to convert in performance channels meant Smart doubled-down on brand investment. He's also perplexed by the favourable contracts and terms marketers accept from the likes of Google and Salesforce while agencies get screwed.