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Industry Contributor

Industry Contributor

Google cries wolf again, but stay of execution for Google Analytics Universal may backfire – now there's time to look at alternatives to GA4

By Kate Cook - Analytics Lead, The Lumery

2 November 2022 3 min read

By Kate Cook - Analytics Lead, The Lumery

2 November 2022 3 min read

News Plus

News Plus

Nickie Scriven’s next move: New full-service agency-consultancy Alchemy8, women’s tech start-up community

By Sam Buckingham-Jones - Deputy Editor

2 November 2022 4 min read

By Sam Buckingham-Jones - Deputy Editor

2 November 2022 4 min read

News

News

All bets are on: Atomic wins Ladbrokes and Neds business

By Staff writer

2 November 2022 1 min read

By Staff writer -

2 November 2022 1 min read

Deep Dive

Deep Dive

Coles breaks cover on retailer media unit; bids to overhaul Woolworths' Cartology by avoiding its mistakes, backs 'humble' approach over supplier squeeze and revenue 'arms race'

By Paul McIntyre & Brendan Coyne

26 October 2022 8 min read

By Paul McIntyre & Brendan Coyne -

26 October 2022 8 min read

News Plus

News Plus

MFA-Ex Wrap: 2,000-plus media agency staffers return for lessons in bias, culture bubbles, the debating death of personalisation and saving the planet and people – but more meat please

By Paul McIntyre and Sam Buckingham-Jones

24 October 2022 5 min read

By Paul McIntyre and Sam Buckingham-Jones -

24 October 2022 5 min read

News

News

Suncorp, McDonald's, KFC, NAB, Virgin, Mars Petcare, City of Melbourne, Goodman Fielder, Gotcha4Life score MFA Awards 2022: The list of winners

By Staff Writer

13 October 2022 3 min read

By Staff Writer -

13 October 2022 3 min read

News Plus

News Plus

Move fast, fix things: Tabcorp customer chief Jenni Barnett pulls trigger on major marketing shake-up, owned media push as ‘digital revenue market share’ now company-wide KPI

By Brendan Coyne - Editor

6 October 2022 5 min read

By Brendan Coyne - Editor

6 October 2022 5 min read

Industry Contributor

Industry Contributor

Will interest rates gut the media market? CPMs set for flat to negative, digital to be hardest hit

By Henry Innis, Co-Founder - Mutiny

3 October 2022 5 min read

By Henry Innis, Co-Founder - Mutiny

3 October 2022 5 min read

News Plus

News Plus

Depression, anxiety moderate to severe for one third of agency staff; wages and job over-promotion surge but talent ‘miserable’; Mediabrands CEO Mark Coad early warning lands

By Sam Buckingham-Jones - Deputy Editor

28 September 2022 6 min read

By Sam Buckingham-Jones - Deputy Editor

28 September 2022 6 min read

Market Voice

Market Voice

Vanity metrics and the ‘latest and greatest’ fuzzy thing on social media heightens the risk of boards, finance and procurement losing interest, and puts budgets at risk as the cost of capital rises

By Mutiny Group | Partner Content

26 September 2022 4 min read

By Mutiny Group | Partner Content -

26 September 2022 4 min read