Atomic has pulled off a double header, landing the Ladbrokes and Neds business, consolidated under the Entain stable, seeing off incumbent Essence and other holdcos vying for the business.

“Atomic 212° stood out as a strong cultural fit with a performance DNA. They demonstrated a focus on accountable media and ROI, which we were thoroughly impressed by,” said Group CMO, James Burnett. “Their data driven point of view, confidence and commitment to growing Entain to the number one in the market really stood out.“

Atomic MD Rory Heffernan applauded the “brilliant team minds” that landed the account, giving investment and analytics leaders Tom Sheppard and Lorraine Woods a wrap for delivering “a world class outcome”.

He added: “We look forward to driving growth.”